General Manager

About Us

Proven supports equal opportunities for all candidates and is committed to empowering its people through continuous personal and professional development. We foster a collaborative and inclusive environment built on mutual respect, innovation, and a healthy work-life balance. With a strong track record in recruitment, managed services, and workforce solutions, we are proud to be long-term partners in shaping success for both our clients and our employees.

Our client is a well-established player in the Food & Beverage sector, known for driving innovative solutions across the KSA region. They offer a dynamic work environment focused on long-term growth and impact.

Role Overview

The General Manager will take overall responsibility for the operational performance, profitability, and strategic growth of the Food & Beverage business. This includes overseeing daily operations, driving commercial strategies, enhancing brand positioning, and ensuring sustainable financial success.

The GM is expected to bring proven experience as a Business Lead, Director, and Marketing Strategist, with strong expertise in strategy, brand development and direction, tech-driven marketing, social media, and modern operational practices. The role requires balancing operational excellence with innovation, ensuring the company delivers outstanding guest experiences while maintaining a strong competitive edge in the F&B industry.

Key Responsibilities

• Develop and execute strategies to ensure profitable growth and operational excellence across the F&B division.
• Collaborate with the board to define long-term objectives, expansion opportunities, and brand positioning.
• Lead the development and execution of brand direction and marketing strategies, ensuring consistent positioning across all customer touchpoints.
• Integrate technology-driven solutions into operations, marketing, and customer engagement (social media, CRM, digital platforms, loyalty programs).
• Drive innovation in menu offerings, service models, and customer experiences to adapt to evolving market demands.
• Ensure smooth day-to-day operations while upholding brand, quality, hygiene, and safety standards.
• Monitor operational and financial performance against plans, budgets, and KPIs, taking corrective actions as needed.
• Build, lead, and inspire cross-functional teams (operations, marketing, customer experience) to achieve business goals.
• Conduct market and competitor analysis to anticipate trends, inform business decisions, and strengthen brand competitiveness.
• Develop partnerships and supplier relationships that enhance both brand equity and operational efficiency.

Qualifications

Education

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field (MBA preferred).
• Minimum 10 years of direct management experience in F&B or hospitality operations with full financial accountability.
• Experience in managing diverse formats (restaurants, QSR, casual dining, catering, or hospitality outlets).
• Strong background in marketing, digital transformation, and customer-centric business growth strategies.

Experience

• 12–15 years of relevant work experience, with at least 10 years in a senior management role within the F&B or hospitality industry.

Skills

• Proven track record as a Business Lead, Director, or Marketing Head with strong operational and commercial acumen.
• Expertise in strategy development, brand building, and direction.
• Demonstrated success in tech-driven marketing, digital campaigns, and social media brand engagement.
• Strong P&L and financial management experience, with success in revenue growth and cost control.
• Excellent leadership, communication, and interpersonal skills to inspire teams and stakeholders.
• Strong problem-solving, decision-making, and conflict-resolution abilities.
• Customer-focused mindset with a passion for delivering innovative and exceptional dining experiences.