General Manager - Growth

Job Title: General Manager - Growth & Product Marketing (CREW)

Location: Bangalore

Company: Swiggy

Employment Type: Full-Time

About CREW

CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we’re redefining what convenience looks like. We’re now seeking a Growth & Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members.

Role Overview

We’re looking for a highly strategic and execution-focused Growth & Product Marketing Manager who can own both acquisition and lifecycle initiatives , while also driving product adoption, frequency of use, and feature activation . You will play a pivotal role in aligning growth goals with the user journey—from first touch to long-term loyalty.

Key Responsibilities

Growth Marketing

• Develop and manage omni-channel acquisition strategies across referrals, partnerships, paid media, and SEO
• Run and optimize performance marketing campaigns (espl. LinkedIn, etc.) to acquire high-intent users
• Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates
• Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV
• Leverage customer segmentation and behavioral data to personalize campaigns at scale
  
  

Product Marketing

• Partner with product and operations teams to launch new features and services that increase retention and usage
• Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings
• Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage
• Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps
• Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications
  
  

Strategy & Analytics

• Define and track KPIs across acquisition, activation, and retention funnels
• Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses
  
  

• Deliver regular performance reporting and insight-driven recommendations to leadership
• Stay on the pulse of the market—identify new channels, competitor tactics, and user needs
  
  

Qualifications

• 4–8 years of experience in growth, product marketing, or lifecycle marketing roles
• Proven success in scaling an early-stage consumer product or service - ideally in a premium, subscription-based or concierge/luxury environment
• Deep understanding of marketing funnel metrics and behavioral analytics
• Experience working closely with product, design, and engineering teams
• Strong writing and positioning skills with an eye for branding and UX
• Tools: AI first Tools, CRM tools, Segment, Mixpanel/Amplitude
• Self-starter with high attention to detail and strong project management skills
• AI first in problem solving
  
  

Nice to Have

• Experience in luxury/lifestyle services, wellness, hospitality, or fintech
• Prior startup or high-growth company experience
• Familiarity with customer research methods (JTBD, surveys, user testing)
  
  

What We Offer

• A unique opportunity to shape the growth engine of a high-touch, high-impact service
• Cross-functional exposure and room to experiment and own outcomes
• Competitive salary + performance-based incentives
• Team that’s deeply committed to excellence, service, and innovation