General Manager – Saudi Arabia & Bahrain Diesel Generator & Light Tower Business

Pramac, part of the Generac Group —the third largest diesel generator and leading gas generator manufacturer globally—is seeking a General Manager to lead its joint venture with A. Juffali & Brothers in the Gulf Region.

This new entity, based in Bahrain and certified as “Made in Saudi,” will serve the strategic markets of Saudi Arabia and Bahrain, supporting both local manufacturing and import from Pramac/Generac global factories.

Pramac is a global leader in power generation, energy storage, and light tower systems, with 17 subsidiaries worldwide. Generac Group is a world-class manufacturing powerhouse, and A. Juffali & Brothers is one of Saudi Arabia’s most established industrial conglomerates, with a legacy of bringing leading global technologies into the Kingdom.

Purpose:

This is a high-impact, commercially driven role reporting directly to the Regional General Manager for APAC & Middle East. The selected candidate will have full responsibility for driving business development, managing sales operations, and overseeing the industrial and financial performance of the local manufacturing site.

Key responsibilities:

• Defining and executing the commercial strategy for Saudi Arabia and Bahrain with a strong focus on market growth and customer acquisition.
• Building and leading a local sales organization and channel network, including key partnerships with distributors and clients.
• Positioning the “Made in Saudi” product line and integrating imported solutions into a cohesive commercial offering.
• Leading the setup and operational management of the new Bahrain manufacturing facility, ensuring compliance with quality, safety, and efficiency standards.
• Managing full P&L responsibilities across both sales and production operations.
• Working cross-functionally with R&D, supply chain, and quality teams to align production with market demand and sales goals.
• Driving continuous improvement and operational excellence across all aspects of the business.

Qualifications & Requirements:

• Proven experience in business development, sales management, and operational leadership within an industrial or manufacturing setting.
• Strong knowledge of the power generation industry, particularly diesel and gas generator sets.
• Solid understanding of manufacturing processes, quality systems, and regulatory compliance.
• Strategic vision, entrepreneurial mindset, and strong interpersonal and communication skills.
• A degree in Engineering, Industrial Management, or a related field.
• Demonstrated success in managing P&L and building high-performing teams.

This is a unique opportunity to take full ownership of a key growth initiative in one of the most dynamic regions for power and infrastructure development. If you have the right mix of commercial acumen, operational expertise, and leadership ambition, we would love to hear from you!