Go-To-Market (GTM) Development Engineer

New York, United States

Title: Go-To-Market (GTM) Development Engineer

Contract Details:

Location: Fully Remote (NYC - occasional travel)

Type/Duration: Contract for 6+ months and potential to become contract to hire

Start: ASAP

Candidates Considered: USC and GC Holders

Rate: They said market rate...need to do some recruiting to figure it out.

About the Company

Our client is a fast-growing consumer products and eCommerce company where team members wear many hats and move quickly. Unlike large organizations with siloed functions, we are building new capabilities in-house to accelerate our go-to-market strategy, optimize digital performance, and enable data-driven decision-making.

About the Role

The Go-To-Market (GTM) Development Engineer will be a key hire in standing up a new function within our organization. This role combines front-end development, analytics, and marketing technology integration to support rapid go-to-market execution. You will work across marketing, sales, and technology to design, test, and optimize customer-facing digital experiences that drive measurable business results.

This is a highly hands-on, entrepreneurial role - perfect for someone with experience in smaller, fast-paced eCommerce/CPG environments who thrives on building and iterating quickly.

Key Responsibilities

Rapid Prototyping & MVP Development: Support quick iteration of landing pages, microsites, and customer-facing digital assets.
Front-End Development: Build and maintain scalable, performant, and SEO-optimized user experiences.
MarTech & CRM Integrations: Connect marketing systems, business applications, and APIs to improve data flow and customer engagement.
Analytics & Data Enablement: Implement and manage tools (Google Analytics, Ruby, or similar) to capture actionable insights; enable marketing and sales teams to leverage data for decision-making.
A/B Testing & Conversion Rate Optimization (CRO): Lead testing initiatives to improve campaign performance, conversion rates, and user experience.
Performance & SEO Optimization: Ensure digital experiences are optimized for speed, search visibility, and usability.
Collaboration with Sales & Marketing: Partner cross-functionally to align technical execution with GTM campaigns and initiatives.
Thought Leadership: Provide input on data-driven marketing practices, analytics strategies, and personalization enablement.

Required Qualifications

5–10 years of experience in eCommerce and CPG industries (experience in ~$300–400M revenue companies strongly preferred).
Proven experience in front-end development and integrating with marketing tools and business applications.
Strong background in analytics, SEO, and performance optimization .
Hands-on expertise with A/B testing, CRO tools, and digital analytics platforms .
Familiarity with Builder.io (CMS) and integrations with related applications (highly preferred).
Ability to thrive in a smaller, entrepreneurial environment where versatility and initiative are critical.
Strong communication skills, with the ability to work across technical and business teams.