Google Ads. Meta Ads and SEO expert .

Digital Marketing Specialist (Meta Ads, Google Ads & SEO)

Company: Jacked Nutrition
Location: Pakistan (On-site)
Industry: Health, Fitness & Sports Nutrition

Job Overview

Jacked Nutrition is looking for a data-driven Digital Marketing Specialist who can manage and scale our online marketing efforts through Meta Ads, Google Ads, and SEO. The ideal candidate understands performance marketing, conversion optimization, and search visibility, and can translate marketing strategy into measurable growth.

This role requires someone who can plan, launch, optimize, and scale campaigns while constantly analyzing data to improve performance.

Key ResponsibilitiesPaid Advertising (Meta & Google Ads)

• Plan, launch, and manage Meta Ads (Facebook & Instagram) campaigns
• Manage Google Ads campaigns including Search, Display, Shopping, and Performance Max
• Conduct A/B testing on ad creatives, headlines, audiences, and landing pages
• Monitor and optimize CPC, CTR, ROAS, CAC, and conversions
• Build and manage custom audiences, lookalike audiences, and retargeting campaigns
• Coordinate with the creative team to develop high-performing ad creatives

SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis
• Optimize website pages for on-page SEO (titles, meta descriptions, internal linking)
• Implement technical SEO improvements to enhance search performance
• Monitor and improve organic traffic and search rankings
• Create SEO strategies to improve product and category page visibility

Analytics & Performance Tracking

• Analyze marketing data using Google Analytics, Meta Ads Manager, and Search Console
• Track campaign performance and provide weekly/monthly reports
• Identify opportunities to improve conversion rates and customer acquisition

Requirements

• Proven experience in Meta Ads and Google Ads management
• Strong knowledge of SEO principles and tools
• Experience with Google Analytics, Google Search Console, and keyword research tools
• Ability to analyze campaign performance and optimize based on data
• Understanding of e-commerce marketing strategies
• Strong communication and reporting skills

Preferred Skills

• Experience in Shopify or e-commerce marketing
• Understanding of conversion rate optimization (CRO)
• Experience in performance marketing for consumer brands
• Knowledge of retargeting funnels and customer journey mapping

What We Offer

• Opportunity to work with one of Pakistan’s leading sports nutrition brands
• Fast-paced, growth-oriented environment
• Opportunity to scale large digital marketing campaigns
• Competitive salary based on experience

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person