Google Ads Specialist

Job Description:

We are looking for a highly skilled Google Ads Expert with deep technical knowledge, proven experience in running performance-driven campaigns, and the ability to generate high-quality sales, leads, and inbound calls. The ideal candidate must have a strong background working with IT companies, digital products, e-commerce stores, and service-based businesses.

You should be able to manage large budgets, diagnose technical issues, improve campaign efficiency, and consistently deliver measurable results.

Key Responsibilities

Google Ads (Search, Display, Performance Max, YouTube)

• Build, optimize, and scale high-performing campaigns focusing on both  sales  and  service-based lead generation .
• Deep expertise in:
• Keyword Quality Score optimization
• Ad Rank & Auction Insights analysis
• Bidding strategies:  TCPA, TROAS, Max Conversions, Enhanced CPC
• Search Term analysis & negative keyword segmentation
• Ad relevance and landing page experience improvements
• Manage and optimize  Performance Max  campaigns with structured asset groups.
• Strong understanding of  conversion tracking , GA4, Tag Manager, and custom event setup.
• Run technical audits for:
• Conversion attribution
• Tracking discrepancies
• Low-quality traffic issues
• Conduct A/B testing for ad copies, landing pages, and audience strategies.
• Build sales funnels and lead-gen flows to improve  quality call generation  and  purchase conversions .

Technical Skills Required:

• Google Ads Certification (Search, Display, Video, Shopping preferred)
• Strong expertise in  Google Analytics 4 (GA4)
• Hands-on experience with  Google Tag Manager  for event setup & debugging
• Working knowledge of  Shopify, WordPress, WooCommerce , and common landing page tools
• Strong data analysis skills using:
• Looker Studio
• Excel/Sheets
• Reporting dashboards
• Understanding of  CRO (Conversion Rate Optimization)  principles
• Ability to manage  $10,000–$100,000+ monthly ad spend  across platforms
• Skilled in attribution modeling, data-driven decisions, and forecasting

Qualifications:

• 3+ years of in-depth experience running Google Ads
• Proven track record in scaling campaigns for  IT services, SaaS, and E-commerce brands
• Strong understanding of marketing analytics, funnels, and landing page performance
• Excellent communication and reporting skills
• Ability to handle multiple projects and work in a fast-paced agency/IT environment

What We Offer

• Competitive salary
• Growth-focused environment
• Opportunity to work with international clients
• Performance-based bonuses
• Professional development & certifications support

Onsite

Bahria Town Lahore

4pm-1am

Job Type: Full-time