Google Ads Specialist / PPC Manager

Job Description:

We are seeking a skilled PPC Manager with 2–3 years of experience to manage and optimize PPC and digital advertising campaigns. The role involves planning campaigns across multiple platforms, analyzing performance metrics, and driving ROI through data-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize PPC and digital advertising campaigns
• Manage campaigns on Google Ads and other paid channels
• Conduct keyword research, competitor analysis, and create ads/assets
• Set up conversion tracking comprehensively in both Google Ads and GA4 using Google Tag Manager
• Monitor and optimize campaigns based on CTR, CPC, CPA, and ROAS
• Track, analyze, and report performance using Google Analytics and Ads dashboards

Qualifications & Skills:

• Minimum 2 years experience managing Google Ads and PPC campaigns
• Proficiency in Google Analytics and Google Tag Manager
• Data-driven approach with excellent analytical and problem-solving skills
• Knowledge of latest PPC strategies and digital marketing trends
• Strong communication and team work skills
• Familiarity with eCommerce, CRM systems, Basic HTML, Excel/Google Sheets, and marketing tools
• Bachelor’s or Master’s degree in Marketing, Business, IT, or related field

Timing:

Afternoon: 12 PM – 9 PM

Preferred Nearby Areas:

Gulshan-e-Iqbal, Gulistan-e-Jauhar, University Road (Mosamyaat)

Pay: Rs90,000.00 - Rs190,000.00 per month

Work Location: In person