Google & Meta Ads Expert

About xiHawks

xiHawks is a fast-growing IT company committed to innovation, creativity, and delivering top-quality digital solutions. We are looking for a results-driven Google & Meta Ads Expert to manage, optimize, and scale our paid advertising campaigns for maximum ROI.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping).
• Develop and execute Meta (Facebook & Instagram) ad strategies to drive conversions and engagement.
• Conduct keyword research, audience targeting, and competitor analysis.
• Optimize ad performance through A/B testing, bid adjustments, and audience segmentation.
• Monitor campaign performance and provide detailed reports on KPIs (CTR, CPC, ROAS, CPA).
• Collaborate with creative and content teams to design high-performing ad creatives.
• Ensure campaigns align with overall business goals and brand guidelines.
• Stay up to date with the latest trends, tools, and best practices in digital advertising.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 2–4 years of proven experience managing Google Ads & Meta Ads campaigns.
• Strong knowledge of PPC strategies, bidding models, and analytics tools (Google Analytics, Ads Manager, etc.).
• Experience with performance tracking, conversion optimization, and remarketing campaigns.
• Excellent analytical and problem-solving skills.
• Google Ads & Meta Blueprint certification is a plus.

What We Offer:

• Competitive salary package.
• 24 paid leaves + 10 annual leaves.
• Provident fund & health insurance.
• Performance-based bonuses & allowances.
• Annual trips, team outings, and growth-focused culture.
• Learning & development opportunities.

Job Type: Full-time

Work Location: In person