Google & Social Media PPC Specialist

Job Summary:

We are looking for an experienced Ads Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads. The ideal candidate should have a strong background in performance marketing, audience targeting, A/B testing, and campaign optimization to drive high ROI and conversions.

Key Responsibilities:

• Develop, implement, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Conduct keyword research, audience analysis, and competitor analysis to improve campaign performance.
• Optimize ad creatives, copy, and landing pages for better CTR, conversions, and ROAS.
• Monitor and analyze ad performance metrics (CPC, CPA, ROAS, CTR, etc.) to ensure cost-effective campaigns.
• Perform A/B testing on ad creatives, targeting strategies, and bidding methods.
• Implement retargeting and lookalike audience strategies to improve conversion rates.
• Keep up to date with platform updates, trends, and best practices in digital advertising.
• Work closely with the SEO, content, and design teams to ensure campaign effectiveness.
• Manage budgets efficiently and provide weekly/monthly performance reports with actionable insights.

Requirements:

• 3+ years of experience in Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Strong understanding of PPC advertising, audience targeting, and conversion tracking.
• Experience with Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and reporting.
• Knowledge of ad copywriting, creative strategy, and landing page optimization.
• Ability to analyze data and make data-driven decisions for campaign optimization.
• Familiarity with eCommerce, lead generation, and brand awareness campaigns.
• Strong communication skills and ability to collaborate with marketing teams.
• Certification in Google Ads and Meta Ads is a plus.

Preferred Qualifications:

• Experience with AI-driven ad optimization and automation tools.
• Understanding of social media trends and how they impact ad performance.
• Background in managing high-budget ad campaigns.

Job Type: Full-time

Pay: From Rs80,000.00 per month

Experience:

• Paid Ads: 3 years (Preferred)

License/Certification:

• Google Ads, Meta Ads Certification (Preferred)

Work Location: In person