Graphic Design + Social Media

Job Title: Graphic Design + Social Media

Department: Creative Team
Reports To: Marketing and Communications
FLSA Status: Full-Time, Exempt

Position Overview

The Graphic Designer + Social Media position will play a key role in supporting the creative vision and marketing goals of the Holland Area Convention and Visitors Bureau. This position is responsible for developing compelling, high-quality visual content across digital and print platforms that inspire and engage visitors, partners, and stakeholders. The ideal candidate is an innovative thinker who thrives in a fast-paced, active and collaborative environment, and can manage multiple projects, often under tight deadlines.

Key Responsibilities

• Design and produce engaging visual assets for advertising, social media, website, email campaigns, signage, and print collateral.
• Lead design projects from concept through completion, ensuring alignment with brand standards and marketing objectives.
• Manage creative content across social media platforms, including paid ads, ensuring optimal engagement and performance.
• Manage all information with Meta, pixels, and Google Tag Manager
• Assist with maintaining and updating website content, ensuring functionality, accuracy, and a strong visual identity throughout the site.
• Edit and produce video content for marketing, social, and event promotion purposes.
• Collaborate with marketing and communications on strategic initiatives and creative campaigns.
• Assist in maintaining brand guidelines, templates, and content management practices.
• Stay current with design trends, digital marketing best practices, and new creative tools to continuously enhance the Visitor Bureau’s visual communications.
• Knowledge and management of various content management platforms ex: Crowdriff, Sprout Social, Meta Business suite.

Required Qualifications

• Bachelor’s degree in graphic design.
• Minimum 3 years of professional design experience, preferably in marketing or tourism-related industries.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Rush, Illustrator, Lightroom, InDesign, Premiere Pro, After Effects, etc…)
• Experience managing social media accounts, including creating and optimizing paid ad campaigns.
• Excellent understanding of social media analytics and reporting.
• Skilled in video editing, including motion graphics and sound integration.
• Excellent problem-solving, time management, and attention to detail.
• Outstanding collaboration and communication skills, with the ability to take feedback and deliver results on tight deadlines.

Preferred Qualifications

• Knowledge of SEO, Google Analytics, and digital advertising platforms.
• Experience with Adobe Premier Pro.

Work Environment

This position operates in a dynamic open-space high traffic office within the Holland Area Visitors Bureau. This is a full-time Monday-Friday in-office position. This is NOT a hybrid position. Must be able to offer exceptional hospitality and engage with Visitors. Occasional regional travel for conferences, events, and content creation. Evening or weekend work may be required for major events (Tulip Time) or specific campaign deadlines.

Wages based on experience.

Please submit all applications materials (cover letter, resume, and portfolio of work) to hillery@holland.org

* Upon application, please include a link or submit an attachment of your creative portfolio. Applicants without an included portfolio will not be considered. *

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Graphic design: 3 years (Required)

Location:

• Holland, MI 49423 (Required)

Work Location: In person