Job Title: Graphic Designer
Company: New Realm Brewing Company Location: Atlanta, GA / Virginia Beach, VA / Charleston, SC (or specify one) Reports to: Marketing Director Type: Full-Time
At New Realm, we are obsessed with quality, creativity, and re-imagining the traditions of brewing. We are a team of passionate creators, innovators, and beer lovers dedicated to crafting the finest beers, spirits, and culinary experiences. Our brand is built on exploration and the promise of a new adventure in every can, bottle, and pint. We're looking for a dynamic and talented Graphic Designer to help us tell that story visually.
Position Summary:
The Graphic Designer is a creative force responsible for shaping the visual identity of New Realm Brewing Co. across all platforms. This role is perfect for a multi-talented designer who thrives in a fast-paced environment and is as comfortable designing stunning beer can and THC beverage labels, as well as creating an eye-catching animation for digital media. You will be instrumental in translating our brand story into compelling visuals that engage our audiences.
Key Responsibilities:
1. Packaging Design & Production:
- Conceptualize, design, and execute original artwork for beer cans, bottle labels, THC beverages, and secondary packaging (e.g., 6-packs, variety packs, etc.).
- Collaborate with brewing and marketing teams to ensure designs align with the product's story, name, and brand strategy.
- Prepare precise, press-ready files for printers and packaging vendors, ensuring all technical specifications are met.
- Manage the approval process, including TTB and state-level legal compliance for all packaging.
2. Motion Graphics & Video:
- Create engaging motion graphics, GIFs, and short-form video content for our digital advertising channels.
- Animate logos, text, and other graphic elements to enhance promotional videos, product announcements, and event marketing.
3. Email & Digital Marketing:
- Design and build visually compelling, on-brand email campaigns and newsletters that drive engagement and sales.
- Create a wide range of digital assets, including website banners, social media graphics, digital ads, and online event promotions.
- Ensure a cohesive and consistent visual experience across all digital touchpoints.
4. General Graphic Design & Brand Integrity:
- Develop and produce marketing collateral for sales and taproom teams, including sell sheets, posters, menus, table tents, and event flyers.
- Design point-of-sale (POS) materials such as tap handles, coasters, and retail signage.
- Serve as a brand steward, upholding and evolving New Realm's visual identity and ensuring consistency across all creative output.
- Organize and maintain a library of creative assets.
Qualifications & Skills:
- Bachelor’s degree in graphic design, Visual Communication, or a related field.
- 3-5+ years of professional graphic design experience, preferably with a consumer brand, CPG company, or creative agency.
- An exceptional online portfolio is required. Your portfolio must showcase a diverse range of work, including packaging, digital design, and motion graphics.
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Demonstrated expertise in motion graphics software (Adobe After Effects, Premiere Pro).
- Experience designing for email marketing platforms (e.g., Mailchimp).
- Strong understanding of print production processes, color theory, and typography.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication and collaboration skills, with the ability to receive and implement feedback effectively.
- A genuine passion for craft beer and the brewing industry is a huge plus!
What We Offer:
- A competitive salary and benefits package.
- A creative and collaborative work environment.
- Opportunities for professional growth.
- Beer perks and discounts on food and merchandise.
- The chance to make a tangible impact on a growing and beloved brand.