Graphic Designer

Company: G2G Ventures, PBC

Job Title: Graphic Designer

Location: Santa Monica, CA - hybrid 3x a week in office

Reports To: Creative Director

About Us

Counter is a startup revolutionizing the beauty industry by defining the standard of “clean”. Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy, and environmental responsibility. And our vision transcends products. We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations. From our formulas to our advocacy efforts to our community connection, we lead clean.

Role Overview

Counter is seeking a Graphic Designer to help bring our creative vision to life across every brand touchpoint. This role is responsible for the design execution and visual storytelling of campaigns, content, and experiences — spanning digital, email, social, print, site updates, some packaging, and IRL moments.

This is a highly collaborative, hands-on role for a designer who thrives in a fast-moving, entrepreneurial environment. You’ll partner closely with the Creative Director and Brand team, working cross-functionally to translate ideas into thoughtful, elevated design that feels distinctly Counter.

Equal parts designer and visual storyteller, the ideal candidate has strong aesthetic judgment, sharp attention to detail, and a clear point of view — grounded in brand systems but confident enough to push them forward.

Key Responsibilities

• Concept, design, and execute visual assets for brand marketing campaigns, including email, web, paid ads, organic social, brand partner/community educational assets. Ensure consistency and excellence across touchpoints in adherence with brand guidelines.
• Under Creative Director, own design execution for all email marketing, including template development, triggered flows, and collaboration on A/B testing and audience segmentation in Klaviyo.
• Maintain organization of Brandfolder, our internal digital asset management tool, ensuring assets are accessible and clearly structured for cross-functional teams.
• Manage website design needs in partnership with E-commerce, including asset uploads, cropping, formatting, and pre-launch coordination.
• Retouch, recolor, and optimize imagery for site, email, and marketing channels.
• Serve as the creative point person for pre-launch website meetings, asset checklists, and timelines in partnership with Integrated Marketing Director, ensuring all design needs are met.
• Maintain and uphold brand guidelines, ensuring all work aligns with Counter’s visual standards and creative direction.
• Proactively anticipate creative needs and propose new visual concepts that further the brand’s storytelling and evolution.
• Participate actively in weekly commercial and marketing meetings, maintaining awareness of content usage across channels.

Skills & Qualifications

• 5+ years of professional graphic design experience, ideally within beauty, lifestyle, fashion, or consumer brands.
• Exceptional portfolio demonstrating strong concepting and execution across static and motion design.
• Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Fluency in motion graphics, with experience creating short-form animations for social, email, paid media, and digital touchpoints (After Effects or equivalent).
• Experience designing and deploying emails in Klaviyo.
• Experience with Shopify backend and asset management is a plus.
• Basic video editing is a plus.
• Familiarity with Monday.com, Jira, and Slack for project management and cross-team collaboration.
• Strong communication, presentation, and interpersonal skills.
• Highly organized, detail-oriented, and able to manage multiple projects with tight timelines.
• Experience with packaging design, production, and file management.
• A strong understanding of—and passion for—the Counter aesthetic, values, and visual point of view.
• A self-starter mindset with the ability to work independently while thriving in a collaborative, startup-style environment.

Counter is a people-powered movement that starts with those behind it! We're building a team that reflects the diversity of the communities we serve, where every individual is respected, supported, and empowered to thrive.

We know that different backgrounds, identities, and perspectives make us stronger, more creative, and better equipped to drive change. That’s why we’re committed to fostering an inclusive culture where everyone belongs.

Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender/gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.