Group Head - Account Management (Google/Meta)

Role Overview

The Group Head – Media Account Management will be responsible for leading a portfolio of key paid media accounts, managing and mentoring Account Managers, and acting as a strategic partner to clients—especially across D2C and performance-driven brands . This role combines client leadership, revenue growth, team development, and operational excellence , ensuring long-term client retention and scalable business impact.

Key Responsibilities

Client Leadership & Strategy

• Act as the senior point of contact for key clients, building long-term, trust-based relationships.
• Develop a deep understanding of client business objectives (short-term & long-term) and translate them into actionable media strategies.
• Ensure clients receive high-quality, cost-effective, and ROI-driven media solutions.
• Set clear expectations with clients on deliverables, timelines, performance benchmarks, and outcomes.
• Drive account retention, relationship growth, and client satisfaction across the portfolio.
• Identify opportunities to increase media spends, retainers, and introduce new services/products.

Revenue Growth & Business Expansion

• Own revenue growth across managed accounts through upselling, cross-selling, and new initiatives.
• Collaborate with cross-functional teams (SEO, Creative, Video, Tech, Analytics) to unlock integrated growth opportunities.
• Participate actively in new business pitches, including research, insights, and presentation development.
• Identify and plan media strategies for key moments such as festive seasons, sporting events, and cultural occasions.

Team Leadership & Development

• Lead, mentor, and develop a team of Media Account Managers and executives.
• Set KRAs, performance metrics, and growth paths for team members.
• Coach teams on strategic thinking, client communication, and performance-driven execution.
• Encourage cross-functional exposure and learning opportunities for team growth.
• Ensure knowledge sharing, best practices, and learnings are implemented across similar accounts.

Operations, Processes & Governance

• Oversee smooth account operations including invoicing, contracts, and meeting cadence (weekly/monthly reviews).
• Ensure timely, accurate, and insightful reporting that is data-driven and outcome-focused.
• Establish and enforce onboarding checklists and processes for new and existing accounts.
• Conduct regular internal reviews to improve planning, execution, and campaign performance.
• Ensure internal ROI benchmarks are defined and consistently achieved across accounts.

Media Excellence & Innovation

• Oversee media planning and execution to ensure alignment with approved strategies.
• Stay updated on platform innovations (Google, Meta, programmatic, emerging paid channels).
• Ensure 100% certification and continuous upskilling of teams across relevant media platforms.
• Drive adoption of new ad formats, innovations, and performance levers across accounts.
• Brainstorm with media ops and account teams on optimization and performance improvement initiatives.

Required Skills & Competencies

• 6+ years of experience in media account management, preferably in an agency environment.
• Strong exposure to paid media and performance marketing , especially for D2C brands .
• Proven experience managing teams and large client portfolios.
• Strong client-facing, stakeholder management, and presentation skills.
• Data-driven mindset with a clear understanding of ROI, CAC, LTV, and performance metrics.
• Ability to balance strategic thinking with execution excellence.
• High ownership, problem-solving ability, and commercial acumen.