Growth Marketer / Senior Social Media Strategist

Job Description:

Growth Specialist (IT Services & SaaS)Role Title: Growth Specialist / Growth LeadDepartment: Growth & Revenue

Work Model: Hybrid (depending on location)

Experience Required: 2–5+ years in growth, marketing, or revenue-focused roles in IT services, SaaS, or tech consulting companies.

ROLE PURPOSE

The Growth Specialist will own and scale Aegasis Labs’ sales and marketing engine. This includes pipeline growth, inbound + outbound campaigns, performance marketing, content strategy, partnerships, and revenue optimization. The ideal candidate deeply understands IT services, AI & engineering solutions, SaaS funnels, and how to implement systems that consistently drive qualified leads.

KEY RESPONSIBILITIESSales & Pipeline Growth

• Build and execute a complete end-to-end growth strategy (top of funnel → SQL → closed deals).
• Design and manage outbound systems: cold email, cold calling, LinkedIn, lead scraping.
• Optimize targeting for decision makers (CTOs, CEOs, Product Managers, Founders).
• Build scalable outbound campaigns aligned with ICPs for AI, ML, SaaS & engineering services.

Marketing Leadership

• Own the full marketing roadmap: messaging, positioning, branding, content.
• Develop and manage SEO, social media, email marketing, and paid media campaigns.
• Lead website optimization and CRO initiatives to increase demo requests.
• Create compelling case studies, landing pages, and digital assets.

Content & Community

• Build thought-leadership content (LinkedIn, X, blog, newsletter).
• Develop social media systems focused on founders, tech leaders & AI community.
• Manage influencer partnerships, forums, niche groups & communities.

Analytics, Systems & Automation

• Use data to track growth performance across channels.
• Build automated workflows using HubSpot, Apollo, GoHighLevel, Zapier, etc.
• Implement dashboards to monitor KPIs weekly, monthly, and quarterly.

Partnerships & Expansion

• Identify and close partnerships with agencies, consultants, and corporate alliances.
• Explore and validate new service lines, geographies, and revenue opportunities.

KPIs

• SQLs per week: 10+
• Pipeline value growth: Monthly increase
• Website demo conversion rate
• Lead-to-SQL conversion %
• Organic traffic & ranking growth
• Cost per lead & cost per acquisition
• Revenue contribution from growth initiatives

REQUIRED SKILLS

• Proven experience scaling IT services, SaaS, or software companies.
• Deep understanding of B2B funnels, outbound systems & demand generation.
• Strong analytical background with tools: GA4, Search Console, HubSpot, Apollo, LinkedIn Sales Navigator.
• Excellent copywriting and messaging skills.
• Strong understanding of AI services, ML engineering, CV, NLP — preferably experience marketing tech products.
• Hands-on ability to execute strategy (not just manage).
• Strong ownership mindset and ability to work independently.

IDEAL CANDIDATE TRAITS

• Data-driven, KPI-focused, fast executor.
• Highly entrepreneurial mindset.
• Creative problem-solver with strong communication skills.
• Comfortable working with minimal structure and growing systems from scratch.
• Thrives in fast-paced environments.

Pay: Rs150,000.00 - Rs200,000.00 per hour

Work Location: In person