Growth Marketing Associate

Drive user growth and retention for key use cases through data-led strategies, personalized marketing, and continuous experimentation.

Responsibilities:

• Support the development and execution of growth plans across key user moments (e.g. breakfast, coffee, fine dining) to meet key business OKRs.
• Identify high-impact opportunities through market research and customer insights.
• Collaborate cross-functionally to launch targeted marketing initiatives that drive engagement and retention.
• Assist the Marketing team in planning and rollout of lifecycle marketing campaigns.
• Drive & facilitate key meeting cadences to manage performance, including weekly & monthly business reviews.
• Collaborate with the Product team to fine tune effective entry points to drive growth across user moments.
• Build and refine effective customer segments.
• Develop tailored growth strategies for different user cohorts.
• Support the creation of personalized customer journeys across multiple touchpoints.
• Run A/B tests and other experiments to validate growth tactics
• Analyze key growth metrics (e.g. Frequency, LTV, CAC, Cost per incremental order) and generate insights.
• Contribute to reporting dashboards to track performance and inform decision-making.
• Contribute to the development and execution of the Division’s OKRs, while ensuring alignment with other Functions' heads.
• Make critical decisions that support the Division's strategic and tactical direction.
• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.
• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
• Uphold a high-performance working environment and promote HS’s Values.

Qualifications:

• 4 - 6 years of experience in Growth Marketing, Marketing Operations, or User Lifecycle Management, preferably in a Tech company
• Strong understanding of KSA user behaviour and trends
• Equally fluent in numbers and user instincts, able to model outcomes while understanding what truly resonates with users
• Prefer to have experience in SQL, Braze
• Bachelor’s degree in business administration, marketing or a relevant field is required.