Growth Marketing Manager

About the job Growth Marketing Manager

Job Title: Growth Marketing Manager

About the Client:
A fast-growing technology company building innovative consumer-focused AI products. Role Overview.

Role Overview:
We are seeking a data-driven Growth Marketing Manager who can lead our clients consumer AI product from early adoption to breakout growth. In this role, you will own the go-to-market strategy, manage campaigns, and develop growth experiments that drive sustainable user acquisition and revenue. You will work closely with cross-functional teams to craft positioning, build funnels, and execute strategies across multiple channels. Ideal for someone who thrives in a fast-paced startup environment and knows how to make traction happen.

What You Will Do:


• Develop and execute go-to-market strategies for new product launches and features.
• Build, manage, and optimize paid and organic growth channels (content, paid ads, influencers, SEO, partnerships, communities).
• Design and run growth experiments to drive user acquisition, retention, and conversion.
• Collaborate with product and design teams to enhance onboarding, messaging, and user journeys.
• Own marketing analytics define metrics, track performance, and report insights to activate growth loops, referral programs, or viral mechanics.
• Manage marketing budget efficiently and prioritize ROI-positive initiatives.
• Lead and mentor a small growth/marketing team as traction scales.


What Were Looking For:


• 4 - 8+ years in growth marketing, product marketing, or go-to-market roles (ideally in consumer SaaS, AI tools, or tech startups).

• Proven experience launching and scaling a digital product or app.
• Strong command of data analytics, A/B testing, and funnel optimization.
• Hands-on experience with performance marketing, content strategy, CRM, and email marketing.
• Familiarity with the AI ecosystem or experience marketing technical/innovative products.
• A creative mindset for growth hacking and storytelling beyond just ads.
• Experience with community-led growth or creator partnerships is a plus.

Skills

• Advertising
• Strategy
• Growth Marketing
• Budgeting
• ROI
• Tracking
• Marketing Strategy
• Startups Campaigns
• Product Marketing
• User Acquisition

OTHER DETAILS:

Location: Lahore, Punjab, Pakistan (On-site)
Employment Type: Full-time
Experience: 4 - 8 years
Industry: Software Development
Department: Marketing / Sales / Product Marketing


About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.

Job Type: Full-time

Work Location: In person