Growth Marketing Manager

Position Summary:

The Growth Marketing Manager will be responsible for driving revenue growth across the mid and bottom of the funnel for our health & wellness business, with a strong focus on DTC e-commerce.

This role will own the performance of the customer journey from site conversion through retention, including conversion rate (CVR), average order value (AOV), and lifecycle marketing.

Working in a fast-paced, early-stage environment, this role will partner closely with brand, e-commerce, and analytics teams to translate data into actionable strategies and continuously optimize performance.

Key Responsibilities:

Growth Strategy & Funnel Optimization

• Own and optimize key performance metrics including conversion rate (CVR), average order value (AOV), and repeat purchase rate

• Analyze full-funnel performance (landing page PDP cart checkout) and identify areas of improvement
• Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)

• Partner with internal teams to ensure rapid implementation of tests and enhancements

Monetization & Offer Strategy

• Define and optimize AOV drivers, including bundling, subscription models, and promotional strategies

• Continuously test and refine pricing, offers, and merchandising approaches to improve revenue per session

Lifecycle Marketing (Email & SMS)

• Own lifecycle strategy across key customer touchpoints:

  • Welcome flows
  • Abandoned cart
  • Post-purchase engagement
  • Replenishment and subscription
• Work with internal or external resources to execute lifecycle programs (e.g., Klaviyo)

• Drive improvements in retention, repeat purchase rate, and customer lifetime value (LTV)

Performance Analysis & Insights

• Monitor and analyze key metrics including CVR, AOV, retention, and revenue per session

• Translate data into clear insights, actionable recommendations, and prioritized initiatives

• Partner with analytics to ensure accurate tracking and reporting

Cross-functional Collaboration

• Collaborate closely with:

  • Brand team on messaging and creative alignment
  • Paid media teams to ensure consistency between acquisition and landing experiences
  • E-commerce team for implementation and site optimization

  • Ensure a consistent and effective experience across the full customer journey

Requirements:

• Bachelor’s degree in marketing, business, or related field

• 5–8 years of experience in DTC, e-commerce, or growth marketing roles
• Proven track record of improving conversion rate (CVR), AOV, and/or retention metrics
• Experience working in early-stage or high-growth environments preferred
• Experience in health & wellness or consumer products is a plus
• Strong understanding of e-commerce funnels and conversion optimization
• Hands-on experience with A/B testing and performance optimization
• Experience with lifecycle marketing platforms (e.g., Klaviyo)
• Proficient in analytics tools (e.g., GA4) and data-driven decision making
• Ability to translate data into actionable strategies

• Strong cross-functional collaboration skills