Growth Marketing Manager

At Cadence Education, our mission is to create bright futures for children, families, employees and our communities. This mission can only be accomplished through a team of passionate childcare professionals who combine their talents to provide an unparalleled level of care and compassion for children and their families. Our research-based curriculum and home-based environments are the leading edge of early education.

Our schools are staffed with individuals who are talented, fun, and genuinely enthusiastic about child development and learning. We encourage collaboration and cherish open-communication in each school and with our corporate office. We work hard to create an outstanding work-life balance by supporting leaders and staff members every step of the way. For additional information about Cadence, please visit www.cadence-education.com.

• Competitive compensation
• Yearly Salary Range: $91,420 - $119,000
• On demand pay with UKG Wallet
• 50% childcare tuition discount
• 401(k) with employer match
• Educational and professional development
• Comprehensive benefit package for all full-time employees, including:
• • Paid time off that increases with seniority
  • Medical, dental, vision options available
  • Additional life, disability, and retirement plans
  • Tuition reimbursement
  • Company-paid life insurance
  • Paid holidays
  • 401K
  • Pet insurance
  • Paid CDA

We’re looking for a data-driven, results-oriented Growth Marketing Manager to own customer acquisition across our paid and non-paid channels. In this role, you’ll combine analytical rigor with a bias for action—building and optimizing the programs that drive qualified leads and enrolled students into our schools. You’ll work directly with the CMO, acting as the analytical engine of the marketing team: surfacing insights, running experiments, and continuously improving performance across the full funnel. This is a high-impact, high-visibility role for someone who moves fast, thinks clearly, and thrives in a data-rich environment

Required Skills and Education:

• 
  Minimum 5 years in digital marketing with a proven track record of customer acquisition growth and digital channel management in a consumer-facing business.
• Hands-on experience in at least two digital marketing channels including paid and organic search, paid and organic social, email, etc; ability to independently set up campaigns and report on performance.
• Close working relationships with creative and copy teams; ability to translate channel needs into clear briefs.
• Technical proficiency with GA4, Google Tag Manager, and utm-based ad tracking to ensure data accuracy and reliable attribution.
• Strong analytical ability: skilled at pulling and synthesizing data, developing insights and hypotheses, designing tests, and validating results.
• Advanced Excel skills; familiarity with BI and reporting platforms such as Power BI or Tableau.
• Excellent communication and collaboration skills with the ability to translate data into clear, actionable stories for both marketing and non-marketing audiences.
• A strong sense of urgency and personal accountability—you notice when something is off, take ownership of fixing it quickly, and proactively communicate the issue and suggested resolution.

• Strategy & Channel Management
  • 
    Own the growth strategy in partnership with the CMO—setting direction for how we acquire more productive leads at an efficient cost per lead and cost per start, and evolving that strategy as conditions change.
  • Determine budget allocation and channel prioritization based on performance, school-level data, and evolving market conditions; build a simple model to forecast and set goals for leads; review and revise regularly to ensure we achieve the total annual lead and cost goal.
  • Manage relationships with key lead-generation and listing partners (e.g., Care.com, Winnie, Yelp); collaborate with them to optimize listings and platform performance.
  • Partner with outside agencies/consultants managing our paid search and paid social programs to optimize their channels; set and reach appropriate cost per lead and cost per start goals; and prioritize spend/investment across all channels.
  • Develop business case, budget and ROI estimates, and manage projects (including creative briefs) to test new channels like video ads, CTV and direct mail.
  • Work closely with the creative team and channel experts to develop and test ad creative for direct response, brand awareness and campaign support. Ensure website landing pages are optimized for ad/campaign goals; work with team to develop new website pages as needed.
  • Lead efforts to grow leads and starts from non-paid channels – SEO, Local Listings, Direct, Email, and CRM – ensuring these channels have accurate and robust content, and are optimized, well-structured, tracked, and continuously improving. Partner with Website Manager on best practices for on-site SEO content and technical improvements.
• Analytics & Reporting
• • 
    Produce regular weekly and monthly reporting on lead volume, lead sources, and productivity across both paid and non-paid channels. Monitor leads daily to ensure leads are flowing in as expected. Address any channel issues expediently.
  • Ensure accurate channel tagging and tracking across all digital touchpoints; monitor results daily and weekly to identify and correct issues before they escalate. Follow best practices for utm tracking, GA channel tracking and definition, etc. Work to reduce unattributed/other lead sources.
  • Develop models to support a marketing spend approach based on school enrollment prioritization and/or variable contribution vs. a fixed budget. Test and evaluate different investment prioritization approaches.
  • Create and run tests to measure channel and campaign performance and incrementality. Develop test hypotheses, design and execute experiments, file creative briefs for assets needed, analyze results, and present findings and recommendations to stakeholders.
• 
  Funnel Optimization
• • 
    Identify conversion bottlenecks across the funnel—from ad click to inquiry to tour to enrollment—and drive improvements through partnering with the Website Manager on landing page testing, working with the CRM team on lead nurture optimization, and close collaboration with Field Operations teams.
  • Respond to schools who request leads with a thoughtful analysis of their current situation, funnel performance and plan of action.