Growth Marketing Manager

What You'll Do

Revenue & yield optimization

• Own revenue targets, including occupancy rates, revenue per available court-hour, and average booking value
• Develop and execute dynamic pricing strategies — peak/off-peak, seasonal, and demand-based — to maximize yield without hurting utilization
• Identify underperforming time slots, locations, and sports, and build targeted campaigns to fill them
• Partner with the operations team to align capacity, scheduling, and pricing

Funnel & conversion optimization

• Map and optimize the full customer journey — from first touch to booking to repeat visit
• Run continuous experiments across landing pages, the booking flow, promotional offers, and re-engagement campaigns
• Reduce drop-off at every funnel stage and improve conversion from app/web visit to confirmed booking
• Build and own retention loops: win-back campaigns, loyalty incentives, membership models, and referral mechanics

Events & programming

• Build a recurring events and tournaments calendar that drives bookings, fills off-peak hours, and creates community
• Design and launch leagues, tournaments, social events, and corporate packages as activation and revenue drivers
• Measure event ROI and double down on what works

Activation channels

• Own and optimize all activation channels: paid social, search, CRM/email, SMS, push notifications, partnerships, and on-the-ground activations
• Manage marketing budgets across channels and report on CAC, ROAS, and contribution to revenue
• Build local partnerships (corporates, schools, communities, sports groups) that drive consistent demand
• Test new channels and tactics, kill what doesn't work, scale what does

AI & automation

• Use AI tools to work faster and smarter — content creation, campaign copy, creative testing, audience research, and reporting
• Build automated workflows across the funnel: lead nurturing, booking reminders, win-back sequences, and lifecycle messaging
• Automate recurring reporting and dashboards so the team spends less time pulling data and more time acting on it
• Continuously identify manual, repetitive tasks and replace them with scalable systems
• Stay ahead of new AI and martech tools, and bring the best ones into the team's workflow

Team leadership

• Hire, build, and lead a high-performing growth marketing team as the function scales
• Set clear goals, KPIs, and priorities for the team, and hold them accountable to outcomes
• Coach and develop team members — channel specialists, content, events, and analytics talent
• Create a culture of experimentation, ownership, and data-driven decision-making
• Manage workload, delegation, and structure so the team operates efficiently and scales sustainably

Analytics & reporting

• Build and maintain dashboards tracking the metrics that matter — occupancy, revenue, funnel conversion, CAC, LTV, retention
• Deliver clear weekly and monthly reporting to leadership with insights and recommended actions
• Use data to prioritize where to focus next

What We're Looking For

• 4+ years in growth marketing, performance marketing, or revenue-focused marketing roles — ideally with experience in marketplaces, consumer apps, hospitality, fitness, leisure, or other capacity/occupancy-driven businesses
• Experience hiring, managing, or leading a team — or a clear, demonstrated readiness to step into a leadership role
• A genuine growth mindset: you run experiments, you measure everything, and you make decisions based on data, not opinions
• Strong commercial instinct — you understand unit economics and you think about revenue, not just leads or impressions
• Hands-on experience with performance marketing channels (Meta, Google, TikTok), CRM/lifecycle tools, and analytics platforms
• Fluency with AI tools and a track record of using automation to work more efficiently
• Comfort with funnel analysis, A/B testing, and conversion rate optimization
• Experience planning and executing events, tournaments, or community programming is a strong plus
• Excellent analytical skills — fluent in spreadsheets and dashboards; SQL or BI tool experience is a bonus
• Self-starter who can own outcomes end-to-end and work cross-functionally with operations, product, and sales
• Knowledge of the GCC sports, fitness, or leisure landscape is an advantage
• Arabic language skills are a plus