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Growth Marketing Manager (Hybrid, Lahore, PKR Salary)
JOB_REQUIREMENTS
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Requirements:
- 4-8 years in growth marketing, product marketing, or go-to-market roles, ideally with consumer SaaS, AI tools, or tech startups
- Proven success in launching and scaling a digital product or app
- Strong command of data analytics, A/B testing, and funnel optimization
- Hands-on experience with performance marketing, content strategy, and email/CRM
- Familiarity with AI ecosystem or experience marketing technical/innovative products
- A creative mindset for growth hacking and storytelling, not just spending on ads
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Experience with community-led growth or creator partnerships
- Develop and execute the go-to-market strategy for new product launches and features.
- Build, manage, and optimize paid and organic growth channels (content, paid ads, influencers, SEO, partnerships, communities)
- Design and run growth experiments to drive user acquisition, retention, and conversion
- Collaborate with product and design to optimize onboarding, messaging, and user journeys
- Own marketing analytics define metrics, track performance, and report insights
- Identify and activate growth loops, referral programs, or viral mechanics relevant to consumer AI tools
- Manage marketing budget efficiently and prioritize ROI-positive initiatives
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Build and lead a small growth/marketing team as traction scales
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