Growth Specialist

letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.

We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don’t. With “Cüzdanım Güvende,” our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.

We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.

What You Will Be Doing:

• Analyze customer behavior through data to generate actionable insights and drive growth.
• Track KPIs (daily, weekly, monthly) to evaluate progress and identify areas for improvement.
• Execute comprehensive growth strategies targeting our audience, leveraging multiple growth areas: CRM, affiliates, SEO, ads, and more.
• Collaborate with sub-marketing teams to plan, execute, and evaluate marketing campaigns effectively.
• Develop new customer segmentations and design tailored offers based on customer interests.
• Work closely with BI, Tech, Product, Sales, and other teams to develop data-driven strategies.
• Leverage customer data and insights to personalize marketing initiatives and communication, creating tailored experiences that foster long-term brand loyalty.
• Conduct market research, competition analysis, and stay up-to-date with emerging trends to identify growth opportunities.
• Generate innovative ideas to improve marketing efficiency, optimize customer acquisition costs, and enhance customer satisfaction.

You’ll Be Great For This Role If:

• Bachelor's degree in Economics, Technology, Marketing, Statistics or a related field.
• 3+ years of experience in growth-focused roles, growth marketing or data analysis field. Previous working experience in the online classifieds and peer-to-peer marketplace industry would be considered a plus.
• Proficiency in data analysis tools and platforms like SQL, campaign management platforms, and performance analysis software (e.g., Google Analytics).
• Strong analytical skills and a passion for finding actionable insights based on data.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proactive mindset with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

What We Have For You

• Comprehensive benefits such as life and health insurance, bonus scheme, etc.
• Flexible working and hybrid opportunity.
• Opportunity to learn and develop within the company.
• Career guidance & path.
• A dynamic work environment.