GTM Activation Specialist

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales.

Role Overview :

We are looking for a GTM Activation Specialist to drive the successful activation, rollout, and adoption of product features across the organization.

This is a product-linked, commercially driven execution role, focused on ensuring new product capabilities are operationally ready, adopted by internal teams, and delivering measurable business value post-launch.
The role does not own the product roadmap instead, it ensures that what is built is successfully launched, used, and monetized.

You will act as a cross-functional facilitator, working closely with Product, Technology, Operations, Marketing, Finance, PMO, and Customer Success to turn product releases into real commercial and operational outcomes.

Key Responsibilities

Product Activation & Rollout

• Own end-to-end activation planning for product features, from readiness through go-live
• Coordinate cross-functional execution and manage dependencies across multiple teams
• Drive launch readiness including processes, documentation, workflows, and internal enablement
• Support pilots, phased rollouts, and controlled launches where required

Adoption & Enablement

• Ensure internal teams are fully prepared to support and operate new features post-launch
• Partner with relevant teams to define usage flows, escalation paths, and operating playbooks
• Monitor early adoption signals and coordinate corrective actions when required

Value Realization & Performance Tracking

• Define success metrics in collaboration with Product, Finance, Commercial, and Analytics teams
• Track adoption, usage, and commercial impact against agreed baselines
• Produce regular activation, adoption, and value-realization updates for key stakeholders
• Ensure feature launches translate into tangible outcomes such as revenue uplift, efficiency gains, or operational improvements

Stakeholder Management & Governance

• Facilitate activation cadences, checkpoints, and post-launch reviews
• Ensure decisions, risks, actions, and dependencies are documented and followed through
• Proactively surface and escalate risks or misalignment that could impact activation outcomes

Requirements

• • Bachelor’s degree in Business, Engineering, Information Systems, or a related field
  • 3–6+ years of experience in one or more of the following:
  • • GTM programs
    • Product enablement
    • Product operations
  • Implementation or cross-functional delivery roles in a tech or SaaS environment
  • Proven experience coordinating work across multiple teams without direct authority
  • Strong organizational, execution, and stakeholder management skills
  • Experience defining and tracking KPIs related to adoption, usage, or commercial performance
  • Ability to operate in ambiguity and bring structure, clarity, and execution discipline