GTM (Go-To-Market) Assistant Manager

Position Summary:

We are seeking a dynamic and detail-oriented Go-To-Market Assistant Manager to support and execute in-store marketing strategies and operational excellence across retail channels. This role plays a vital part in managing the shop floor experience, coordinating promotional activities with field promoters, ensuring smooth communication with headquarters, and aligning with cross-functional stakeholders to drive sell-out performance.

Principal Responsibilities:

1. Shop Floor Management

• Coordinate bi-weekly flooring updates with TV/AV and IT teams.

• Monitor shop floor performance and ensure compliance with brand and display standards.

• Collaborate with PD/APM/Sales Managers to optimize store presence and merchandising.

2. In-Store Marketing (ISM)

• Plan, register, and track Yearly/Quarterly/Monthly ISM budgets in collaboration with the Marketing Team.

• Oversee execution of in-store promotions, POSM deployment, and campaign alignment.

• Manage promoter deployment and performance in-store to ensure effective customer engagement.

3. Promoter Coordination

• Supervise promoter activities across retail outlets, ensuring they follow GTM and sales strategies.

• Conduct field visits and provide feedback for training and performance improvement.

• Support recruitment and onboarding of in-store promoters when needed.

4. Cross-functional Stakeholder Engagement

• Liaise with various internal teams to ensure alignment of GTM initiatives:

• TV/AV Team (PD/APM/Sales Managers): Flooring, Sell-out analysis, ISM execution.

• Marketing Team: Budget planning, ISM calendar, brand compliance.

• IT Team: Coordination of digital tools for bi-weekly floor planning.

• GP Team: ISM bidding processes and PO (Purchase Order) review.

5. Reporting and Communication

• Compile and analyze sell-out data and ISM performance reports for HQ.

• Ensure timely and accurate reporting of on-ground activities and market insights.

• Support HQ with any ad hoc data requirements or analysis related to GTM performance.

Location: Dubai

Knowledge, Skills, & Abilities:

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.

• 2–5 years of experience in GTM, in-store marketing, retail operations, or sales coordination.

• Experience working with electronics/FMCG/retail brands.

• Strong interpersonal and communication skills for stakeholder management.

• Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.

• Hands-on, field-oriented approach with attention to detail.

• Ability to multitask and manage priorities in a fast-paced retail environment.

• Fluency in English (Korean is an added advantage).

• UAE Driving License