GTM Marketing Director

BusesForSale.com is not your average dealership —> we’re building the world’s largest and smartest marketplace for...buses. Think Carvana or Autotrader.com but for the bus vertical. Our customers range from schools to governments to exporters all around the world (we're the largest seller of buses to Africa and LATAM), and we’re on a mission to reinvent how vehicles get bought and sold online.

We’re scrappy, fast, and customer-obsessed. With thousands of buses and millions of visits a year, we’re growing fast — and we need sales leaders who want to grow with us.

Your Mission:
Build the dominant marketplace in a fragmented, old-school industry. Turn AI + speed + execution into unfair advantage.

What You’re Walking Into:

• International leading used bus marketplace with strong inventory
• Mobile-heavy traffic (~65%)
• Active paid channels (Google + Meta)
• HubSpot CRM
• Data stack late stage-integration
• Small, high-agency team

You will own growth. End to end.

Core Outcomes (12–18 Months)

• Global domination (measured in KPI's)
• Increase qualified lead volume and close rate
• Reduce blended CAC while scaling spend
• Build measurable full-funnel attribution
• Turn content into a defensible traffic moat
• Implement AI-driven growth workflows

If it doesn’t drive revenue, it doesn’t ship.

What You’ll Actually Do

1. Own the Full GTM Engine

• Paid search + paid social scaling
• Marketplace SEO strategy
• Mobile-first CRO
• Lifecycle + retention flows
• Offer positioning and testing
• New vertical expansion strategy

2. Build AI-Driven Growth Systems
You should actively use:

• Claude Code or equivalent AI coding copilots
• Clay for data enrichment and outbound intelligence
• GPT workflows for content + funnel optimization
• AI for ad creative iteration and testing
• Automation tools (Zapier, Make, etc.)
• AI analytics layers for faster insight loops

You don’t “experiment with AI.”
You operationalize it.

3. Own GTM Data + Attribution

• Connect HubSpot, GA, ad platforms
• Build dashboards tied to revenue
• Shift decisions to LTV/CAC thinking
• Kill vanity metrics

4. Turn Content into Authority

• Expand Knowledge Center
• Capture commercial search intent
• Build use-case funnels (schools, contractors, exporters, etc.)
• Use AI to accelerate content velocity without sacrificing quality

5. Operate Like an Owner

• Ship daily/weekly
• Test aggressively
• Break bottlenecks
• Align tightly with sales

Who You Are

• 7+ years GTM / growth experience
• Marketplace, B2B, or automotive experience preferred
• Have built and scaled a revenue engine before
• Deep in performance marketing + analytics
• AI-native operator (not AI-curious)
• Comfortable making decisions with imperfect data
• High agency, low ego

You move fast. You build systems. You care about results.

What This Is Not

• Not corporate
• Not slow
• Not a brand vanity role
• Not a “manage the agency” job

Why This Is Interesting

• Deep blue ocean market
• Fragmented competition
• Large digital gap
• Clear path to category dominance
• Real leverage from smart execution

This is closer to building early-stage Carvana than running campaigns at a legacy brand. If you're looking to build the jewel in your portfolio, this is it.

Pay: $175,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote