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Guest Experience Director ARC Riyadh 2026

Riyadh, Saudi Arabia

Description

ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:
Reporting to the Event Director, Asian Racing Conference, the Guest Experience Director is responsible for leading the successful delivery of all Guest Experience areas for the Asian Racing Conference, taking place in Riyadh, 9-14th February 2026.

KEY ROLES AND RESPONSIBILITIES:

Management and oversight of all Guest Experience deliverables for the project
Management and oversight of the Guest Experience project team and suppliers
Management and oversight of the Guest Experience budget for the project
All event F&B including conference catering and special hospitality/ dining experiences
Production of all offsite ancillary events (cultural evenings, dinners, desert experience, embassy excursions)
Front of house staffing and guest journeys (guest arrival, flow, ushering, signage etc)
Event transportation including premium buses and courtesy cars for guest movement between airport, venue and key locations
Interface with wider event team in experiential production of the event and overall Run Of Show
Lead on guest management i.e. guest registration, accreditation and communications).

CONTRACT DURATION, WORKING HOURS AND LOCATION

The role is expected to commence as soon as possible and run until the last full week of February – allowing for post event administrative work to be completed; a period of approximately 6 months. The work is anticipated on a full-time basis, anchored around regular KSA office hours, but with a degree of flexibility to allow for occasional alignment with UK office hours or client calls with Asia.

The working location is 54’s Riyadh office unless otherwise agreed, or onsite based at Riyadh Digital City during the event live phase (first two weeks of February). Longer hours and weekend working are anticipated in the approach to and during the live phase of the event, with occasional site visits and client or supplier meetings also required.

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

The successful candidate must have strong expertise at a senior level with 5-10 years’ experience in the production of large-scale international events in the Middle East and globally, with a background that includes some major conference production. They should be a fluent Arabic and English speaker, ideally a Saudi national or Riyadh resident.

The successful candidate must also demonstrate:

Deep expertise in key Guest Experience areas including catering, premium hospitality, front of house staffing, transportation, VVIP guest & delegate management and guest communications
Strong personal organization and motivation
Experience in leading a team of Guest Experience professionals
Experience in setting and overseeing project timelines and progress, running RFPs to procure and contract with suppliers, and managing a significant budget for Guest Experience deliverables
Superior attention to detail in all event experiential and guest-facing areas
Excellent interpersonal and communication skills, and a positive and collaborative attitude.

SALARY AND BENEFITS:

Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
33 days annual leave (+ public holidays), pro-rated
Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

About We Are 54

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

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