Head – Global Content Partnerships & Brand Integration

Location

Flexible / Global (preferably based in a major media hub such as Dubai, Mumbai, London or Los Angeles)

About the Role

We are seeking an experienced media and entertainment professional to lead the identification, sourcing, and development of global brand integration and product placement opportunities across films, OTT content, television, music, and digital content.

The role will be responsible for building relationships with production studios, filmmakers, OTT platforms, music labels, and content creators worldwide, and securing opportunities for brands within high-impact content.

The successful candidate will act as the bridge between content creators and brand partners, enabling seamless integration of brands into storytelling formats across global entertainment properties.

Key Responsibilities

1. Content Sourcing & Opportunity Development

Identify and source brand integration opportunities across global content including:
- Feature films
- OTT series and drama productions
- Television shows
- Music videos
- Short films and digital content
- Documentary content
Build and maintain a pipeline of upcoming productions suitable for brand integration.
Engage with production houses, film studios, streaming platforms, and independent producers to secure early access to projects.

2. Studio & Industry Partnerships

Establish relationships with:
- Film studios
- OTT platforms
- Content producers
- Talent agencies
- Music labels
- Scriptwriters and directors
Negotiate brand integration rights, product placements, and co-marketing opportunities within content.

3. Brand Integration Strategy

Work closely with internal sales teams to:
- Match brand objectives with relevant content opportunities.
- Develop creative integration concepts that align with the storyline and audience.
Provide brands with customized proposals for integration across multiple content formats.

4. Global Content Intelligence

Track global entertainment production trends across markets such as:
- Hollywood
- Bollywood
- Korean content (K-drama / K-film)
- European cinema
- Southeast Asian content
Identify high-potential productions with strong distribution and audience reach.

5. Deal Structuring & Negotiation

Structure commercial arrangements including:
- Brand placement fees
- Integration rights
- IP usage rights
- Global marketing tie-ups
Ensure proper contractual agreements with studios and content partners.

6. Project Coordination

Liaise between brands, agencies, producers, and production teams to ensure smooth execution of integrations.
Oversee integration execution during production stages where required.

7. Content Portfolio Development

Build and manage a portfolio of global content partnerships that can be offered to brands on an ongoing basis.
Create an annual pipeline of projects for brand participation.

Experience & Qualifications

Essential Experience

10–15+ years’ experience in:
- Film / entertainment industry
- Media partnerships
- Brand integration / product placement
- Content acquisition
Strong existing network with:
- Production houses
- Film studios
- OTT platforms
- Talent agencies
- Music labels

Industry Background Preferred

Experience working with or within:

Film studios
OTT platforms (Netflix, Amazon, Disney etc.)
Entertainment marketing agencies
Product placement agencies
Film production companies
Talent management agencies

Key Skills

Deep understanding of content production cycles and financing structures
Strong relationship building within the global entertainment ecosystem
Commercial negotiation and deal structuring
Ability to identify high-value integration opportunities early in development
Strategic thinking in aligning brands with storytelling

Additional Preferred Experience