Head of Digital

Head of Digital

Location: Dubai, UAE

Reports to: VP Marketing

About the Company

Fynde has partnered with a leading cross-border e-commerce brand, one of the fastest-growing platforms in the region. This business connects customers across the UAE, Saudi Arabia, India and beyond with millions of global products. Operating with the pace and spirit of a scale-up, they combine technology, variety, and adaptability to bring customers choice and value at speed.

The Role

We are seeking a Head of Digital to lead the Performance Marketing acquisition efforts and manage a significant budget of up to a six-figure monthly marketing spend in USD. This is a pivotal leadership role within the marketing function, responsible for driving customer acquisition, optimising performance across multiple channels, and scaling growth across key markets.

The ideal candidate will be both a strategic leader and a hands-on practitioner — comfortable adapting to the unique complexities of a vast product catalogue and a fast-moving e-commerce environment.

Key Responsibilities

• Own and manage the performance marketing strategy and execution across Google, Meta, and other paid channels.
• Optimise a large monthly budget, ensuring maximum ROI and efficient customer acquisition.
• Lead a small but impactful team, mentoring and developing a Performance Marketing Manager.
• Manage external partners, including SEO agencies, Google account teams, and specialist agencies for sub-brands.
• Analyse and optimise campaigns using Google stack, BigQuery, and other advanced data tools — leveraging AI and analytics to refine targeting and product selection.
• Drive acquisition strategy across lower funnel (current priority) and shift progressively towards upper funnel campaigns (planned from Q4 2025).
• Collaborate with product, tech, and cross-functional teams to influence on-site conversion improvements and optimise customer journeys.
• Maintain strong relationships with platform partners (Google, Meta, affiliates) to ensure the brand remains at the forefront of performance marketing innovation.

Candidate Profile

• Proven track record in performance marketing leadership, ideally within large or complex e-commerce platforms (marketplaces, cross-border commerce, quick commerce).
• Experience managing large and diverse product catalogues and budgets of a similar scale.
• Strong knowledge of the MENA region, especially UAE and Saudi Arabia. Experience with India is highly advantageous. Exposure to UK/Australia a plus.
• Deep expertise in Google Ads and related platforms; comfort with analytics tools such as BigQuery, Appsflyer, GA, Segment, or similar.
• Entrepreneurial mindset: thrives in fast-paced, scale-up environments, comfortable with ambiguity, adaptable to shifting strategies.
• Data-driven, analytical, and hands-on, but also able to step back and think strategically.
• Collaborative leader with the ability to manage both internal teams and external partners/agencies.
• Comfortable handling the learning curve of a unique system — resilience and adaptability are essential.

What’s on Offer

This is a high-impact role working closely with the VP of Marketing, shaping the future growth of one of the region’s leading e-commerce platforms. You will be joining a dynamic, entrepreneurial culture with autonomy, accountability, and opportunities to make a tangible difference.