Head of Growth

Job Description – Head Of Growth

Location: Rawalpindi (Global Role)

Department: Growth

Reports to: Chief Executive Officer (CEO)

Works closely with: CMO, Head of Product, Head of Operations

About Us:

ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from the UK, Europe, Canada, & Australia. ACE Money Transfer is a part of the ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

Role Overview:

ACE Money Transfer is seeking an experienced, data-driven, and strategic Head of Growth to lead its global expansion across key remittance corridors, including Europe, the Americas, the Middle East, Asia, and Africa. This is a high-impact leadership role responsible for owning the entire growth funnel – from awareness and acquisition to activation, engagement, and long-term retention.

The ideal candidate will bring a strong background in digital product scaling, a deep understanding of diaspora markets, and a proven ability to drive measurable growth across markets through data, experimentation, and collaboration.

As the voice of growth at the executive level, the Head of Growth will work cross-functionally with Product, Marketing, Technology, and Operations to unlock growth levers and drive customer acquisition, engagement, and lifetime value.

Key Responsibilities:

Growth Strategy & Leadership

• Define and execute ACE’s global growth roadmap, aligned with business objectives, revenue goals, and customer KPIs
• Build and lead a cross-functional growth team (acquisition, CRM/retention, analytics, and partnerships)
• Promote a culture of rapid experimentation, data-driven decision-making, and continuous iteration
• Act as the growth lead at the executive level, advising the CEO and collaborating across departments
  
  

Customer Acquisition & Market Expansion

• Own and optimize the entire growth funnel, from first touch to repeat transaction
• Scale paid and organic acquisition strategies across multiple platforms (Google, Meta, TikTok, SEO, ASO, diaspora communities, affiliates, influencers)
• Develop localized campaigns tailored to key diaspora corridors (e.g., UK–South Asia, Europe–Africa, UAE–South Asia, USA–Africa)
• Build and manage strategic partnerships with diaspora associations, media partners, influencers, fintech ecosystems, and community groups
• Explore and support new market entry with go-to-market strategies and localized playbooks
  
  

Retention, CRM & Lifecycle Marketing

• Design and execute personalized customer journeys including onboarding, rate alerts, re-engagement campaigns, and loyalty programs
• Reduce churn and increase transaction frequency through targeted lifecycle campaigns across email, push, and in-app
• Launch and scale referral programs, loyalty initiatives, and customer advocacy strategies
• Drive cross-sell and up-sell opportunities such as wallet adoption or new services
  
  

Product-Led Growth & User Experience

• Collaborate with the Product and Tech teams to embed customer feedback into feature development and product enhancements
• Lead product-led growth (PLG) initiatives to boost user activation, retention, and virality
• Ensure a seamless user experience across platforms and use data to prioritize UX improvements
  
  

5. Data, Experimentation & Automation

• Build and manage growth dashboards and KPIs (CAC, CLV, Retention, Churn, MAUs, NPS)
• Establish A/B testing frameworks and manage conversion rate optimization (CRO) efforts
• Leverage advanced analytics tools (e.g., Adjust, SEMrush, Mixpanel, Amplitude, GA4, Power BI)
• Use AI/ML and automation to predict churn, personalize experiences, and optimize targeting at scale
• Deliver actionable insights and performance updates to leadership
  
  

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC) – optimized across global markets
• Customer Lifetime Value (CLV) – increased through retention and upsell
• Monthly Active Users (MAUs) & Transaction Growth
• 30- and 90-day retention rates / Churn Reduction
• Funnel conversion rates (Sign-up → First transfer → Repeat)
• ROI on marketing and growth investments
  
  

Qualifications & Experience

• 10–15 years of experience in growth, digital marketing, product-led growth, or analytics, preferably in fintech, payments, or consumer tech
• Proven success in scaling digital B2C products across global markets, especially in diaspora-focused or remittance domains
• Strong knowledge of paid and organic acquisition, CRM/lifecycle marketing, and growth analytics
• Hands-on experience with:
• Adjust (attribution & tracking)
• SEMrush (SEO & competitive insights)
• Mixpanel / Amplitude (user behaviour analytics)
• Google Analytics 4 (GA4)
• Power BI (data visualization)
• Strong commercial acumen to balance CAC vs. CLV at scale
• Excellent leadership, communication, and cross-functional collaboration skills
• Entrepreneurial mindset with a bias for execution and the ability to thrive in fast-paced environments
  
  

What We Offer

• A strategic leadership role in one of the world’s fastest-growing digital remittance platforms
• Opportunity to shape the future of financial inclusion for diaspora communities
• High-impact exposure across multi-regional markets and global fintech ecosystems
• Competitive compensation package, performance-based incentives, and professional growth opportunities
  
  

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

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