Head of Growth

Designation: Head of Growth

Location: Dubai, UAE

About SUMWON STUDIOS

SUMWON STUDIOS is building the next generation of global fashion brands - fast, digitally native, and culturally relevant. Home to brands including MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ and KiZN, we combine deep expertise in product, performance and brand with SHEIN’s world-class infrastructure to scale globally at speed.

The Role

We’re looking for a Head of Growth to own and accelerate our customer acquisition, retention, and revenue growth across all digital channels. This role blends data-driven performance marketing, brand-forward influencer strategies, and best-in-class CRM to scale a modern fashion e-commerce business. You’ll set the growth vision, build and lead high-performing teams, and continuously experiment to unlock new growth levers - while keeping a sharp eye on CAC, LTV, and profitability.

Key Responsibilities

Growth Strategy & Leadership

• Define and execute the overall growth strategy across acquisition and retention
• Own growth KPIs, including CAC, LTV, ROAS, conversion rate, retention, and revenue growth
• Partner closely with Product, Merchandising, Content and Trade to drive holistic growth
• Build, manage, and mentor a high-impact growth team

Performance & Digital Marketing

• Lead all paid channels, including Meta, Google, TikTok and emerging platforms
• Optimise full-funnel performance (prospecting, retargeting, conversion, and reactivation)
• Own budget planning, forecasting, and ROI optimisation across channels
• Drive continuous experimentation with creatives, landing pages, audiences, and offers

Influencer & Affiliate Marketing

• Scale a creator and influencer marketing engine aligned with brand and performance goals, leveraging relevant agencies
• Own and grow the affiliate program, including recruitment, commission structures, and partner performance
• Track influencer and affiliate impact using clear attribution and incrementality models

CRM, Retention & Lifecycle Marketing

• Own CRM strategy across email, SMS, push notifications, and loyalty initiatives
• Drive personalisation, segmentation, and automation across the customer lifecycle
• Improve repeat purchase rate, AOV, churn reduction, and customer lifetime value
• Collaborate with Product and Data teams on customer insights and behavioural triggers

Data, Analytics & Experimentation

• Establish a strong testing culture (A/B testing, holdouts, incrementality)
• Leverage analytics tools to derive insights and guide decision-making
• Build dashboards and reporting frameworks to track growth performance clearly
• Use customer data to identify new growth opportunities and channels

Collaboration & Innovation

• Act as a key collaborator within the Marketing department, contributing to campaign planning and execution across channels
• Leverage the latest trends and technology (including AI) to enhance the team’s overall productivity

What you’ll bring

Experience

• 7–10+ years in growth, digital marketing, or performance marketing, ideally in fashion, DTC, or e-commerce.
• Proven track record of scaling revenue in a fast-growing consumer brand
• Strong experience across paid media, influencer marketing, affiliates, and CRM
• Experience managing significant marketing budgets and teams

Skills & Mindset

• Highly analytical with a strong understanding of attribution, unit economics, and funnel optimisation
• Strong understanding of performance marketing metrics and commercial KPIs
• Comfortable operating at both strategic and executional levels
• Data-driven, test-and-learn mindset with a bias for action
• Excellent leadership and stakeholder management skills

What we'll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.