Head of Growth Analytics

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Responsibilities

Leadership & Strategy

• Define and own the marketing intelligence roadmap
• Build and lead a high-performing team of analysts, engineers, and data scientists
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
  
  

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy
  
  

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
  

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights (“explain spend efficiency by channel in natural language”)
• Dynamic customer journey clustering to identify emerging cohorts
• Generating personalized marketing narratives and creative testing at scale
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution
  
  

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
  
  

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity
  

Requirements

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred