Head of Marketing

Job Summary:

The Marketing Director is responsible for leading the marketing department in developing, implementing, and executing strategic marketing plans for the entire organization (or lines of business and brands within the organization) to attract potential customers and retain existing ones. This role oversees all marketing operations, branding, advertising, and promotional activities with a strong focus on driving growth, improving brand awareness, and ensuring marketing efforts align with company objectives.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand visibility, market share, and customer engagement.
• Oversee and guide the marketing team in executing campaigns across all channels (digital, print, events, PR, etc.).
• Manage and optimize the marketing budget, ensuring maximum ROI for all campaigns and initiatives.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Lead content creation strategies and oversee messaging consistency across all channels.
• Collaborate with product development, sales, and other departments to ensure alignment in brand messaging and go-to-market strategies.
• Monitor key performance indicators (KPIs) and metrics to assess campaign effectiveness and adjust strategies as needed.
• Maintain strong relationships with external agencies, vendors, media partners, and other stakeholders.
• Represent the company at industry events, conferences, and media engagements as required.
• Foster a high-performance marketing team through leadership, mentorship, and development opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
• 7–10+ years of progressive experience in marketing, with at least 3–5 years in a senior management role.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, SEO/SEM, CRM tools, content marketing, and analytics.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to analyze data, trends, and customer insights to drive decision-making.
• Experience managing budgets and external agency relationships.
• Industry-specific experience (if applicable, e.g., tech, healthcare, retail).

Preferred Skills:

• Proficiency in marketing software and platforms (e.g., HubSpot, Google Analytics, Salesforce, Adobe Creative Suite).
• Strong project management skills.
• Creative thinking with a strategic mindset.
• Adaptability and ability to thrive in a fast-paced environment.

Key Performance Indicators (KPIs):

• Lead generation and conversion rates
• Customer acquisition cost (CAC)
• Return on marketing investment (ROMI)
• Brand awareness metrics
• Digital engagement (click-through rates, traffic, etc.)
• Campaign success rates

Job Type: Full-time