Head of Marketing

Position Description:

The overall objective is to lead and give strategic direction to the communications team while developing communications and marketing strategies and plans that cover the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, direct marketing, digital and social media, and fundraising activities. To build strong relationship with donors and identification of new donors.

Job Descriptions:

· To develop and ensure the effective implementation of marketing, fundraising and communications strategy of PCHF.

· Report on and analyze all aspects of communications and marketing and ensure effective donation mechanisms are in place to measure success.

· Manage creation of all marketing collateral (annual reports, newsletters, presentations, website and social media content, videos, and photographs etc) and manage deployment across a variety of communication platforms within the limited resources.

· To lead, line manage and support (including carrying out regular supervision and appraisals) of the Foundation (marketing, donation, and Media & PR)

· To ensure effective and successful marketing and communications plans are in place for all aspects of the organization’s programs and activities,

· To lead, manage and plan key organizational marketing and communications initiatives

· To carry out market research and needs analysis on PCHF key audiences with respect to fundraising and donations.

· To be responsible for PCHF brand management, including PCHF brand awareness and adherence to brand and organizational identity guidelines.

· To oversee the design, production and dissemination of marketing and communications collateral, as required.

· To ensure the implementation, operation, monitoring and review of the organization’s digital strategy, including website maintenance and development.

· Be responsible for the organization’s media, outreach, PR, and networking, ensuring appropriate strategies and plans are in place.

· To ensure the accurate and compliant collection and use of personal information and data on supporters, donors, and potential audiences.

· To review and develop mechanisms for improved internal communications to staff.

· To participate in staff training, organization/team meetings and events, as required.

· Any other duties deemed appropriate by the management / CEO.

Job Type: Full-time

Education:

• Bachelor's (Preferred)

Experience:

• marketing: 10 years (Preferred)

Work Location: In person