Head of Marketing and Brand Strategy

Hybrid (Metro Atlanta, GA)

9 AM – 6 PM EST | 1-Hour Lunch

Full-Time, Contract

We're not actively hiring for this position at the moment, but we're carefully building a network of standout candidates for future openings. If you'd like to be considered, we invite you to submit your resume and introduce yourself.

ABOUT ALIGNER MARKETING

At Aligner Marketing, we do more than just marketing — we drive growth and transformation for general dental practices.

We're a consulting and growth partner built around one clear mission:

Help GP dentists scale their clear aligner departments, grow revenue, and create freedom in their practice and life.

We work hand-in-hand with doctors to optimize their positioning, patient acquisition and conversion systems, and overall team performance — ultimately helping them achieve predictable aligner growth and lasting business momentum.

We're not a large agency with layers of management. We're small, strategic, and hungry — growing fast and building a foundation that will define our next chapter.

And right now, we're looking for someone to become our Head of Marketing & Brand Strategy — a dynamic leader who can architect our brand, drive our marketing vision, and bring creativity and performance together in one clear direction.

THE ROLE

This is not a "manage what's already built" position.

It's a build-it-from-the-ground-up role for a sharp, strategic marketer who can translate vision into execution — across content, digital, brand, and growth.

As our Head of Marketing & Brand Strategy, you'll lead the development of our brand identity, digital presence, and demand-generation strategy across multiple channels. You'll shape how we show up — both for potential clients and in the broader dental industry.

You'll collaborate directly with our Founder to refine positioning, define our content strategy, and lead creative execution. From overseeing campaigns to getting hands-on with website optimization , SEO, email, and content, this role demands both strategic depth and creative versatility.

WHAT YOU'LL BE DOING

• Define and execute Aligner Marketing's overall brand and marketing strategy, aligning campaigns with business growth goals.
• Oversee and optimize our website, including SEO, conversion optimization, and new content creation.
• Lead content marketing, including blogs, thought leadership pieces, and strategic video direction.
• Manage and execute across social media (organic + paid), Google Ads, and email marketing campaigns.
• Create and maintain our marketing calendar — driving consistency in launched, campaigns, and messaging.
• Oversee or assist in content production, including scripting, filming and editing weekly video content for YouTube, social, and brand assets.
• Ensure all creative output (graphics, visuals, video, copy) aligns with brand voice and strategic objectives.
• Collaborate cross-functionally with sales to ensure alignment between messaging, offers, and funnel strategy.
• Track KPIs and performance metrics; report on campaign ROI, pipeline impact, and brand growth.
• Help build the internal marketing team structure — including content, creative, and paid media support roles as we scale.

WHO WE'RE LOOKING FOR

You're a strategic generalist with a creative streak — someone who can move seamlessly between big-picture thinking and hands-on execution.

You understand brand deeply, but you also know how to drive measurable growth through digital channels. You're equal parts strategist, storyteller, and operator.

You might be a great fit if you:

• Live in or near Metro Atlanta and have reliable transportation for in-person collaboration (2-3x per week).
• Have 5+ years of experience in marketing strategy, brand management, or digital marketing leadership (agency experience strongly preferred).
• Have strong working knowledge of Google Ads, Meta Ads, SEO, and email marketing.
• Are skilled in content strategy and creative production (video, copy, and design direction).
• Can use or manage tools like HubSpot, Canva/Adobe, Google Analytics, and project management systems.
• Thrive in fast-paced, entrepreneurial environments where systems are being built — not just maintained.
• Are confident on camera and comfortable with brand storytelling (being filmed, directing shoots, etc.)
• Have a proven record of building brand visibility and generating demand through multi-channel campaigns.

COMPENSATION & GROWTH PLAN

Base Salary: $90,000 - $130,000 (based on experience and skill depth)

PERKS & BENEFITS (POST-CONTRACT PERIOD)

Once converted to full-time, you'll receive:

• Company Equipment — MacBook and creative gear provided (you'll get this on day one)
• Paid Time Off — 14 days your first year, increasing annually
• Paid Holidays — Minimum of 8 per year
• Health, Vision & Dental Insurance — Up to 75% premium coverage depending on plan
• Paid Parental Leave — Up to 12 weeks
• Paid Bereavement — Up to 5 days
• Friday Lunched — Lunch on us, every Friday
• Creative Freedom — You'll have the autonomy to test, build, and create without layers of approval.

WHY JOIN ALIGNER MARKETING

Because this is the ground floor.

You're not walking into a system — you're helping us build it.

You'll have direct access to our Founder, our strategy, and the inner workings of a company that's redefining what a 'marketing agency' looks like in the dental world.

You'll learn to think like a consultant, sell with confidence, and build relationships that change the trajectory of practices — and your career.

This role is for the bold. The coachable. The curious.

If that's you, you won't just make great money — you'll make a name for yourself in one of the fastest-growing sectors of healthcare.

Job Types: Full-time, Contract

Pay: $90,000.00 - $130,000.00 per year

Work Location: Hybrid remote in Atlanta, GA 30305