Vice President, Digital Experience & AI

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The VP, Marketing - Digital Optimization & AI Strategy will lead MRI Software’s global digital strategy, driving measurable growth in awareness, engagement, and pipeline performance through world-class web experiences and SEO excellence. This executive will own MRI’s digital ecosystem, including website strategy, organic and paid acquisition, digital analytics, and AI-enabled marketing innovation.

This leader will advance MRI’s digital maturity by optimizing our web presence for scale, discoverability, and conversion while leveraging AI to deliver personalization, predictive insights, and real-time engagement across all channels. The VP will serve as both a strategist and hands-on innovator, ensuring MRI’s digital channels deliver maximum ROI and customer impact.

Duties/Responsibilities:

Specific Strategic Leadership

Define and execute a global digital strategy that accelerates demand generation, enhances brand visibility, and optimizes user experience across MRI’s core markets

Serve as the executive owner of MRIsoftware.com, overseeing its roadmap, UX, SEO performance, and integration with marketing automation and CRM systems

Build a cohesive, high-performing digital marketing organization with regional alignment, strong analytical rigor, and culture of innovation

Web Experience & SEO Excellence

Lead MRI’s web engagement and SEO strategy, including site architecture, technical SEO, content optimization, and generative engine optimization (GEO).

Partner with Product, Content, and Demand Gen teams to ensure the website functions as MRI’s top-performing demand engine

Implement continuous A/B, multivariate, and AI-driven testing frameworks to improve UX, conversion rates, and engagement metrics

AI-Driven Marketing & Personalization

Deploy AI-powered personalization to dynamically tailor digital experiences by persona, industry, and region

Integrate predictive analytics, machine learning, and generative AI into content creation, campaign optimization, and user engagement workflows

Champion emerging MarTech tools and automation that improve targeting, speed-to-market, and scalability.

Performance Analytics & Optimization

Develop and maintain advanced digital performance dashboards to measure traffic, engagement, lead quality, and ROI

Drive a data-first culture, using analytics to inform web design, SEO investment, and paid media efficiency

Leverage AI-driven insights to forecast trends, model pipeline outcomes, and optimize digital spend

Cross-Functional Collaboration

Partner with leaders across Corporate Marketing, Regional Marketing, Product Marketing, and Sales Operations to align digital strategies with business growth priorities

Ensure global consistency in brand execution while enabling local and regional customization

Act as a key member of MRI’s Global Marketing Leadership Team, providing expertise on digital performance, innovation, and AI strategy

Required Skills/Abilities:

Experience & Expertise

12+ years of progressive digital marketing leadership, including at least 5 years leading global web and SEO strategy in a B2B SaaS or enterprise software organization

Proven success driving measurable growth through web experience optimization, SEO, and data-driven marketing

Deep expertise in digital analytics, conversion optimization (CRO), and pipeline attribution

Hands-on knowledge of AI-driven marketing platforms, personalization engines, and data science applications for marketing

Strong track record leading multi-disciplinary teams (web, SEO, content, analytics, UX, and marketing technology)

Technical Competencies

Mastery of website and analytics tools (e.g., GA4, Looker Studio, Optimizely, Sitecore, HubSpot, Salesforce, Marketo)

Advanced understanding of SEO, GEO, paid media integration, and content performance optimization

Strong grasp of AI applications in marketing, including generative content, predictive modeling, and automated engagement tools

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.

At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.

Amazing growth requires amazing employees. Are you up to the challenge?

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!

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