Digital Marketing Manager

Position: Digital Marketing Manager

Department: Marketing

Reports To: Chief Marketing Officer

Summary:

LifeLine Animal Project is committed to the care and welfare of pets and the people who love them. The values we exhibit as an organization show the strength of our staff, our leadership and our community. We expect all employees to exhibit LifeLine’s core values as we complete daily tasks, provide services to clients and care for our animals.

The Digital Marketing Manager amplifies LifeLine Animal Project’s mission and brand through the strategic execution of lifesaving marketing efforts. This position is responsible for the creation and distribution of content through email, website, SEO/SEM, blogs, and digital media channels. This role will be critical in understanding and supporting the organization’s most pressing needs while maintaining brand standards and increasing overall organization awareness and impact. This is a highly creative and technical role that is perfect for someone looking to have a direct impact on saving lives and helping the animals in our shelters and communities.

This is a temporary role with potential for transition to full-time employment, contingent upon performance and business needs.

Candidates MUST possess:

• Extensive knowledge of Word Press
• Extensive knowledge of Active Campaign
• Extensive knowledge of Google Ad campaigns; and
• Moderate knowledge of ecwid/printful

Essential Job Functions:

This represents a list of essential job duties. Other duties or special projects may be assigned as needed.

• Uphold the standards and values of LifeLine Animal Project:

Save Lives - Build Community - Be Exceptional Stewards - Be Courageous -

Be Compassionate - Take Responsibility - Respect, Embrace and Celebrate Diversity

• Marketing Manager:
  • Assist with strategies to increase brand awareness, adoptions and fundraising for the organization and drive traffic to our digital properties and physical locations to help save lives.
  • Assist with project management for all marketing campaigns, creating timelines and team tasks via Asana.
  • Provide competitive analysis, identify industry trends and best practices, and optimize campaigns based on those insights.
  • Evaluate and improve customer experience across multiple channels and touchpoints (shelters, clinics, community outreach, events) through our website and technology.
  • Report and analyze web traffic, search and e-newsletter data and make strategic recommendations to improve communications and engagement.
  • Courageously participate and represent LifeLine at in-shelter and offsite events (may require weekend participation).
  • Increase brand sales and lead merchandising, e-commerce strategy and fulfillment/shipping for all retail sales, in our online store and in our shelters.
  • Create and traffic digital billboard assets to media partners.
• Web and SEM Content Manager:
  • Take responsibility and manage execution of the editorial calendar for LifeLine, FCAS and DCAS web sites.
  • Create campaign landing pages and optimize user experience for maximum conversions.
  • Lead organization blog strategy to increase thought leadership and awareness.
  • Increase and convert traffic from sites utilizing Google Ads, Analytics, and Webmaster Tools.
  • Manage SEO/SEM campaign implementation and optimization.
  • Manage Google Ads campaigns, adhering to grant rules and regulations to keep our account in good standing.
  • Improve the usability, design, content and conversion of all websites.
  • Serve as technical lead for website issue research and resolution.
  • Build community with internal teams for optimal technology integrations to increase donations, adoptions, fostering, and support for organizational needs, while keeping the customer experience top of mind.
• Email Campaign Administrator:
  • Manage bulk email process, including adherence to editorial calendar, thoughtful aggregation of content and audience segmentation for email database and email management.
  • Work with teams to collect, upload and tag various email marketing lists for segmentation.
  • Help identify the best stories and write compelling content to increase newsletter engagement.
  • Develop highly engaging email content for key audiences: adopters, donors, major donors, board members, volunteers, fosters and staff.
  • Work with shelter and development teams to develop strategic and compelling emails that drive support for organizational needs.
  • Utilize ActiveCampaign to design, develop and send all email campaigns.
  • Actively track and report email metrics against KPIs and implement recommendations to optimize performance.
  • Successfully grow a healthy and engaged contact database.
• General Responsibilities:
  • Respect, embrace, and celebrate diversity by always operating with a judgement-free mindset and with a friendly and professional demeanor.
  • Fulfill requests, complete assignments, and communicate proactively in a timely manner including meeting established deadlines.
  • Demonstrate a commitment to critical organization values.
  • Build and maintain solid, collaborative working relationships with all members of the organization.
  • Help build a community of animal welfare advocates by supporting and engaging the volunteers who aid LifeLine.
  • Continue education by participating in LifeLine’s 40-hour annual training requirement.
  • Exhibit exceptional stewardship by maintaining an organized work area.
  • Other duties as assigned.

Qualifications and Preferred Experience:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Have compassion for animals and the people who love and care for them
• Comfort handling animals of all types and sizes
• Email/ECRM experience with writing, creating, and implementing e-marketing campaignsStrong project management and technical background
• Solid technical knowledge and experience with website analytics tools (e.g. Google Analytics and Google Search console)
• Some knowledge of HTML, CSS, and UX best practices
• Strong creative and writing abilities
• Strong communication and project management experience
• Strong attention to detail and follow-up
• Creative idea generator and collaborative partner
• Ability to serve the public and fellow employees with honesty and integrity
• Must pass a background check

Education and/or Experience:

BS/MS degree in marketing or a related field.

Work Environment:

While performing the duties of this job, employee may be exposed to unpleasant kennel smells. May encounter dogs and cats that are stray, injured, diseased or vicious.