Digital Marketing Specialist

About Us

B Beautiful Medical Spa is Atlanta’s destination for professional women who believe beauty is power.
Our luxury med spa blends advanced aesthetics with an elevated experience — from champagne facials to precision injectables — curated for women who run the show.

We’re growing fast and seeking a Digital Marketing Specialist to bring strategy, creativity, and consistency to our online presence. You’ll own our marketing systems end-to-end — from ads and automations to analytics and storytelling — ensuring every campaign reflects the sophistication of the B Beautiful brand.

Position Overview

The Digital Marketing Specialist manages all digital marketing initiatives across paid media, CRM, social platforms, and automation systems.
You’ll collaborate directly with ownership to plan and execute marketing campaigns that drive new client acquisition, event attendance, and membership growth.

Key Responsibilities

Strategy & Execution

• Plan and execute monthly marketing campaigns aligned with business goals (events, promotions, and service launches).
• Manage paid advertising on Meta, Google, and local marketing channels.
• Design, write, and schedule weekly emails and SMS campaigns using our CRM (GoHighLevel / RepeatMD / HubSpot).

Social Media & Content

• Create and post social media content (Reels, stories, graphics, captions) 3–5 × per week across Instagram, Facebook, and Google Business.
• Collaborate with our estheticians and injectors to produce short-form video content that feels authentic and luxury-driven.

Analytics & Optimization

• Track ad spend, lead conversions, and ROI.
• Report weekly KPIs: leads, bookings, cost per acquisition, and rebook percentages.
• Continuously test ad creatives, funnels, and automations to improve results.

CRM & Automation

• Maintain and optimize the B Beautiful CRM system: lead pipelines, automation workflows, and nurture campaigns.
• Ensure all leads from ads, website, and events route correctly into CRM and receive immediate follow-up automations.

Qualifications

• 2 – 4 years of digital marketing experience (med spa, beauty, or wellness preferred).
• Proficiency with Meta Ads Manager, Google Ads, Canva, and at least one CRM (GoHighLevel, HubSpot, or RepeatMD).
• Strong copywriting and design eye — must understand luxury tone and aesthetic.
• Data-driven, organized, and excellent at project management.
• Passion for beauty, wellness, and empowering professional women.

Compensation & Schedule

• Full-time or Part-time (25–40 hrs/week)
• Pay: $25 – $35 per hour or $4,000 – $6,000 per month salary based on experience
• Hybrid flexibility: In-office 2 days/week for content creation, remote for digital campaign work.

Job Types: Full-time, Part-time

Pay: $30.00 - $35.00 per hour

Expected hours: 20 per week

Benefits:

• Relocation assistance

Work Location: Hybrid remote in Atlanta, GA 30341