SENIOR SOCIAL MEDIA SPECIALIST

Location: Atlanta, Georgia
Job Type: Contract
Compensation Range: $38 - 48 per hour

We are seeking an analytical and growth-oriented Senior Social Media Specialist to support our client with B2B social media strategy and lead their influencer partnerships, driving awareness and adoption within the professional trades (Contractors, Electricians, Plumbers). This is an exciting, high-impact contract role designed for an individual who can transform technical product details into compelling, performance-driven social content.

This role is centered on strategic leadership and performance optimization, not just day-to-day content creation. You will architect our social presence for a professional audience, emphasizing product performance and real-world application of their products (power & industrial tools).

Responsibilities:

• Lead & Strategize: Develop the overall social media strategy and oversee editorial planning, ensuring all content aligns with company values and product launch timelines.
• Champion Influencers: Cultivate and manage high-level relationships with micro and macro influencers, ensuring their campaigns accurately showcase technical capabilities and product performance.
• Optimize Performance: Analyze KPIs, translate performance data into actionable insights, and manage paid social media advertising (Meta, TikTok, Instagram, and others) to optimize content and maximize ROI.
• Collaborate for Content: Partner with product and marketing teams to transform technical specifications into visually engaging social media narratives and campaigns that drive engagement and conversions.

Qualifications:

• Minimum 3-5 years of professional experience in social media marketing.
• Proven expertise in Influencer Management, including selecting appropriate partners, campaign management, and aligning content with brand goals.
• Demonstrated experience managing multi-platform social media (Facebook, Instagram, TikTok, YouTube Shorts) and running paid ad campaigns on Meta and TikTok.
• A strong portfolio demonstrating the ability to translate technical specifications/industry related topics and B2B product performance into professional, non-lifestyle content for audiences like contractors and trade professionals.
• Proven experience in the industrial or professional tools/trade sector.
• Advanced proficiency with social media analytics platforms to guide strategy.

JOBID: 102025-112988
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.