Marketing Manager

Strategic Planning & Brand Leadership

• Help in development and execution of an annual strategic marketing plan aligned with institutional objectives and enrollment goals.
• Define brand voice and ensure consistent application of visual identity and messaging across all platforms and materials.
• Conduct competitive analysis and market research to inform positioning and identify emerging opportunities.
• Advise leadership on brand strategy, audience insights, and marketing ROI.
• Align marketing priorities with developmental milestones and educational outcomes.

Digital Marketing & Campaign Management

• Manage online visibility through SEO, Google Ads, remarketing campaigns, and data analytics tools.
• Lead social media strategy to engage parents, educators, and community stakeholders with creative, mission-aligned content.
• Oversee paid digital campaigns and performance dashboards to assess reach, engagement, and conversion rates.
• Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.
• Implement A/B testing for continuous campaign optimization.

Content Creation, Media & Communications

• Plan and produce original, high-quality content, including blogs, newsletters, videos, and brochures that reflect early learning excellence.
• Liaise with teachers and program staff to capture authentic stories from the classroom.
• Write and edit press releases and manage relationships with media outlets to promote events, milestones, and achievements.
• Ensure accessibility, inclusivity, and ethical representation in all marketing communications.

Enrollment Marketing & Family Engagement

• Partner with admissions and early learning staff to design lead-nurturing funnels and retention strategies.
• Create marketing assets for open houses, school tours, and community events.
• Track and analyze lead generation metrics from inquiries to enrollments using the CRM system.
• Coordinate parental feedback loops and measure satisfaction against marketing outcomes.

Community Relations & Partnership Development

• Build relationships with community organizations, local businesses, and family networks to promote the center as a trusted educational partner.
• Represent the organization at family expos, local fairs, and child development events.
• Support the advancement office in donor relations campaigns or grant-funded outreach initiatives.

Team Oversight

• Maintain compliance with all advertising standards, privacy laws (COPPA, FERPA), and brand guidelines.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Education Administration, or related field (Master’s preferred).
• Minimum of 5 years of experience in marketing, with at least 2 years in education, family services, or early childhood settings.
• Proven record of successful campaign management and lead generation in mission-driven or educational organizations.

Skills & Competencies

• Strong understanding of early childhood developmental stages and the parent decision-making process.
• Exceptional storytelling, editing, and creative communication abilities.
• Proficiency in digital tools (Google Analytics, Mailchimp, HubSpot, Canva, CRM systems).
• Data interpretation and reporting skills for executive leadership.
• Ability to balance multiple priorities and manage projects to deadlines.