Head of Marketing (B2B Demand Generation - Education Market)

Location: Remote (Europe or U.S.)
Company: Gameplan

Compensation: Base $110,000–$135,000 + potential bonuses

Gameplan is an award-winning EdTech company that helps schools prepare students for tech careers in Game Design and Cybersecurity through our all-in-one learning platform. We work directly with K-12 schools, districts, and education programs to increase student engagement and prepare learners for future careers in gaming and creative technology.

We’re now looking for a Head of Marketing who can build and lead our B2B marketing efforts. Someone who’s both a strategic thinker and a hands-on executor. Your mission is to generate qualified leads and drive awareness among decision-makers in the U.S. education market.

Your Mission

Create predictable, scalable lead generation and demand for our sales team through well-designed B2B marketing campaigns that reach schools, districts, and state-level education stakeholders.

Key Responsibilities

• Own the full marketing funnel. From planning to execution, with a strong focus on lead generation for the sales team.




• Develop and manage digital campaigns (LinkedIn, Google Ads, Meta, email marketing) aimed at school and district leaders.




• Set up and optimize ad processes, budgets, and tracking systems to ensure measurable ROI.




• Implement and maintain HubSpot dashboards and reports that track campaign performance and pipeline contribution.




• Plan conference and event participation - choose the right education trade shows, manage logistics, and maximize qualified leads from each event.




• Collaborate closely with sales leadership to align campaign messaging, lead quality, and conversion workflows.




• Oversee creation of marketing materials and content (case studies, videos, landing pages, brochures) tailored to school administrators and educators.




• Manage freelancers and vendors when needed to scale creative or technical execution.




• Own the landing page. Collaborate with graphic & web designers to improve and expand landing pages.

Who You Are

• A doer. You’re comfortable taking ownership and executing without large teams or layers of approval.




• A storyteller. You know how to write copy that converts.




• Experienced in B2B marketing, preferably within EdTech, SaaS, or education sales.




• Data-driven.




• Skilled in digital advertising, lead funnels, and conversion tracking.




• Excellent communicator who can translate technical or creative ideas into outcomes that matter for schools and districts.




• Motivated by impact - you want your marketing to help schools engage more students and improve learning outcomes.

Bonus Skills

• Experience marketing to superintendents, CTE directors, or curriculum coordinators.




• Knowledge of education funding programs (ESA, Perkins, Title I, etc.).




• Familiarity with account-based marketing (ABM) strategies or HubSpot workflows for long sales cycles.




• Comfortable with conference planning and on-site event marketing.




• Comfortable working with HubSpot to track lead generation performance.




• Experience with Framer to manage landing pages.




• Experience with SEO and GEO.