Head of Marketing Futures

What you'll bring

• 7‑10 years of experience in performance and/or growth marketing, with at least 2‑3 years leading innovation, AI/automation, or similar functions in a SaaS or fintech
• Demonstrable track record of delivering both strategic plans and executing pilots or products that drove measurable business impact (efficiency, growth, ROI).
• Strong data orientation and analytical skills: comfortable working with data, metrics, experiments. Experience with dashboards, analytics tools, attribution modelling. Hands‑on expertise with generative AI, prompt engineering, AI search optimization, automation tools.
• Comfort with new technologies, emerging tools, and willingness to experiment / push
• Strong leadership and organizational skills; ability to influence across teams and
• Excellent communication and storytelling skills; comfort presenting to senior
• Experience in regulated environments is a plus (especially in fintech), g. dealing with privacy, compliance, or risk considerations.

How you will lead

• Define and own the roadmap for AI and automation initiatives across the marketing org: from ideation through testing and scaling.
• Lead high‑visibility pilots in areas like AI‑led content search / SGE optimization,
• generative creative workflows, dynamic personalization, etc.
• Work closely with SEO, Web, Performance, Paid Media, and Partner teams to embed AI‑driven enhancements into their channel strategies.
• Measure performance of experiments: build frameworks for A/B / multivariate tests; track lift, efficiency gains, risk factors.
• Build and maintain internal playbooks, prompt libraries, workflow templates, and knowledge assets.
• Evangelize adoption: training, internal communication, stakeholder management; organize innovation councils / office hours.
• Manage team of mixed disciplines: creative technologist, content architect, data & automation lead, experiment engineer.
• Ensure adherence to compliance, data privacy, brand safety, ethical AI

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 213,500.00 - 289,000.00

Southern California $ 203,500.00 - 275,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.