Head of Marketing (K-12)

Queen Elizabeth's Global Schools

Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.

At Queen Elizabeth’s Global Schools, we proudly extend the distinguished legacy of Queen Elizabeth’s School, Barnet-one of the United Kingdom’s most celebrated academic institutions. Founded on centuries of tradition and intellectual rigour, our branch schools uphold an uncompromising commitment to academic excellence, character formation, and cultural enrichment.

Our vision is to cultivate dynamic, world-class learning environments where the next generation of confident, able, and responsible young men and women are shaped. We challenge our students to think independently, lead with purpose, and embrace a global perspective-all within a community that values tradition, discipline, and innovation.

By blending the timeless values of our founding school with the opportunities of a rapidly evolving world, we ignite curiosity, inspire ambition, and prepare our students to make meaningful contributions to society-as scholars, leaders, and changemakers.

The Opportunity

Lead the end-to-end marketing strategy for Queen Elizabeth’s School, Dubai, to elevate brand prestige, drive high-quality enrolment enquiries, and nurture a thriving and engaged school community. Oversee integrated campaigns spanning digital, out-of-home, partnerships, and signature events, ensuring every initiative reflects the excellence and heritage of the QE brand. Leverage data-driven insight and emerging technologies, including artificial intelligence, to enhance creativity, efficiency, and performance measurement. All communications must embody the values of Queen Elizabeth’s Global Schools and remain fully compliant with KHDA regulations and safeguarding standards.

Key outcomes

• Admissions aligned to the growth of the organisation with qualified enquiries that create clear conversion plans by stage.
• Measurable efficiency gains through artificial intelligence enabled workflows (content, personalisation, summarising, asset tagging, reporting).
• High impact out-of-home campaigns across roadside large format, transit/metro, malls, street furniture, and digital out-of-home networks, with post-campaign audits and brand lift/footfall analysis.
• A clear product marketing story positioning, proof points, and go-to-market plans for all academic and extra-curricular activities.
• A collaborative, high performing team culture with strong vendor and agency management.

The Role

Strategy and Planning

• Design and deliver a comprehensive, insight-driven marketing strategy and budget that advances the prestige and visibility of Queen Elizabeth’s Global Schools.

• Lead integrated planning across digital, out-of-home, partnerships, and experiential platforms.

• Set clear objectives, channel priorities, and performance measures aligned with enrolment and reputation goals.

• Commission rigorous market and competitor intelligence to inform positioning, media mix, and creative direction.

Brand Leadership

• Champion and protect the Queen Elizabeth’s brand identity, ensuring all communications embody the school’s heritage and mission to nurture confident, able, and responsible young people.

• Oversee tone of voice, visual identity, and brand experience across all channels.

• Enforce brand guidelines and uphold consistency with institutional values and standards.

Digital Marketing

• Drive excellence across all digital marketing disciplines including SEO, paid media, programmatic, email marketing, and customer journey design.

• Oversee website performance, analytics, and conversion optimisation to ensure exceptional user experience and measurable impact.

• Collaborate with the social media team to integrate paid and organic activity.

• Maintain rigorous tagging, attribution, and reporting frameworks

Artificial Intelligence Integration

• Embed the strategic use of AI to enhance creative development, content precision, community engagement, and analytical insight.

• Implement vetted tools that uphold KHDA safeguarding and compliance standards.

• Define prompt and policy frameworks with human-in-the-loop oversight to ensure quality and accountability.

Out-of-Home Campaigns at Scale

• Plan and deliver high-impact, multichannel out-of-home campaigns across premium placements including large-format billboards, metro, transit, malls, and digital screens.

• Oversee site selection, permitting, creative quality, and post-campaign evaluation.

• Ensure every execution reflects the refinement and prestige of the QE brand.

Product Marketing

• Define compelling value propositions across programmes and key stages.

• Shape messaging, pricing, and promotional frameworks that resonate with discerning families.

• Develop content, landing pages, and evidence-based narratives showcasing outcomes and achievements to drive admissions.

Partnerships and Collaborations

• Forge strategic partnerships that enhance the school’s visibility and influence within Dubai Sports City and beyond.

• Cultivate alliances across education, sport, and community sectors.

• Co-create initiatives and joint campaigns that amplify reach and reinforce the QE legacy.

Events Oversight

• Oversee exceptional events including open days, exhibitions, performances, and community gatherings.

• Manage objectives, budgets, supplier coordination, guest experience, and evaluation.

• Ensure every event reflects the elegance, hospitality, and excellence of the QE brand.

Compliance, Safeguarding, and Governance

• Ensure all marketing activities meet KHDA and QE safeguarding expectations.

• Maintain transparent approval processes, data protection standards, and consent records.

• Uphold the integrity, accuracy, and ethics of all marketing output.

Team Leadership

• Build, mentor, and lead a high-performing, multidisciplinary marketing team.

• Manage agency relationships, scopes, and service levels effectively.

• Foster a culture of creativity, collaboration, and professional excellence across all marketing functions.

The Person

• Master’s degree in Marketing, Business, Communications, or related field (required).
• Substantial senior level marketing experience (8+ years total; 3+ years in leadership), with results in K-12 education, the wider education industry, or luxury brands.
• Demonstrated depth in digital marketing; proven implementation of artificial intelligence tools in marketing workflows; and delivery of largescale out-of-home campaigns.
• Strong product marketing acumen and cross functional influence with Admissions and Academics.
• People leadership: hiring, coaching, goal setting, and performance management; vendor/agency oversight.
• Based in Dubai; strong understanding of the local education and regulatory context (including Knowledge and Human Development Authority and safeguarding).