BTL Marketing Manager – Real Estate Developer (UAE)

Job Summary

One of our client is a leading Luxury Real Estate Developer in the UAE.

We are looking for an energetic and creative BTL Marketing Manager to lead all on-ground marketing, brand activation, and lead generation initiatives for their upcoming real estate projects.

The ideal candidate will have strong experience in UAE real estate marketing, hands-on knowledge of event management, brand activations, and vendor coordination, and the ability to deliver measurable results from every campaign.

Key Responsibilities

• Plan and execute on-ground marketing events including property roadshows, exhibitions, mall activations, and project launches.
• Develop and implement BTL campaigns to drive brand awareness and generate quality leads.
• Coordinate with sales teams to align marketing activations with sales goals.
• Manage branding collaterals such as brochures, signage, giveaways, and display materials.
• Handle vendor relationships, negotiate pricing, and ensure timely execution within approved budgets.
• Monitor ROI for each activation and prepare detailed reports for management review.
• Ensure brand consistency across all physical marketing channels.
• Collaborate with the digital and ATL marketing teams for integrated campaigns.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field (MBA preferred).
• 5–8 years of experience in BTL or Activation Marketing, preferably in real estate or a developer environment in the UAE.
• Proven track record in managing events, activations, and on-ground campaigns.
• Excellent project management, vendor negotiation, and communication skills.
• Strong understanding of UAE market dynamics and customer behavior.
• Ability to multitask, meet deadlines, and work under pressure.

Key Skills

• Event & Activation Management
• Lead Generation & Brand Awareness
• Vendor Management
• Budget Planning & Cost Control
• Campaign ROI Analysis
• Team & Cross-functional Coordination

What We Offer

• Opportunity to work with a reputed real estate developer.
• A dynamic and creative work environment.
• Career growth within the marketing function.
• Competitive compensation package.

Job Type: Full-time

Pay: AED15,000.00 - AED25,000.00 per month

Application Question(s):

• Have you previously handled BTL campaigns for any major UAE developer (e.g., Emaar, Sobha, Aldar, Damac, etc.)?

Experience:

• BTL or activation marketing: 10 years (Required)
• working for a Real Estate Developer: 5 years (Required)
• Property exhibitions / roadshows, Mall activations: 5 years (Required)
• Corporate tie-ups / community events: 5 years (Required)
• vendor management and event budgeting: 10 years (Required)