Head of Marketing Operations

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

We are seeking a Head of Marketing Operations to architect and lead Bybit’s next phase of global marketing evolution.

This role will own the strategy, execution, and performance of Bybit’s marketing engine—ensuring alignment between brand, growth, and business outcomes.

You will build and scale a high-impact, data-driven marketing organization that drives measurable growth, market relevance, and brand resonance across all regions.

Key Responsibilities

1. Strategic Leadership

• Design and execute the global marketing operations roadmap , aligning with corporate strategy and market priorities.
• Partner with senior leadership and business heads to define marketing goals, brand positioning, and go-to-market initiatives.
• Elevate marketing operations—bringing speed, precision, and accountability to strategy and execution.

2. Growth & Performance Enablement

• Build scalable frameworks that connect marketing investments to measurable growth, engagement, and conversion.
• Oversee strategic planning, budgeting, and performance tracking across global initiatives.
• Drive a data-driven, analytical culture—using insights to sharpen messaging, improve ROI, and optimize performance.

3. Market Expansion & GTM

• Lead global and regional go-to-market efforts for new products and business lines, ensuring localization and brand consistency.
• Collaborate cross-functionally with Product, Operations, and Business teams to accelerate user growth and market adoption.
• Create integration mechanisms that connect brand storytelling with commercial outcomes.

4. Leadership & Organizational Impact

• Lead and mentor a high-performing global marketing team, fostering creativity, discipline, and ownership.
• Redefine marketing structures and workflows to support cross-regional collaboration and scale.
• Shape a strong, performance-driven culture that values innovation, agility, and continuous learning.

Qualifications

• 10+ years of marketing leadership experience, ideally within FinTech, Crypto, or high-growth tech ecosystems .
• Proven success building and scaling global marketing frameworks and leading multi-regional teams.
• Strong balance of strategic vision and hands-on operational execution.
• Excellent cross-cultural communication and stakeholder management skills.
• English fluency is a must; Mandarin proficiency is a strong plus to support effective engagement with global and regional leadership.
• Analytical, entrepreneurial, and comfortable operating in a fast-changing, high-impact environment.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.