Head of Marketing-(PHR/1031/1)

About the Role

We are seeking an experienced Head of Marketing to lead all B2B marketing initiatives for our professional services and staffing solutions. This role requires a data-driven leader who understands how to generate leads, position services effectively, and scale brand awareness across multiple B2B verticals.

Key Responsibilities

Strategy & Leadership

• Develop and execute end-to-end marketing strategies to drive lead generation, brand positioning, and market expansion.
• Build and manage a marketing team capable of supporting sales funnels for professional services and staffing.
• Define brand identity, messaging, and positioning to differentiate in competitive B2B markets.

Demand Generation & Growth

• Build and optimize multi-channel campaigns (LinkedIn, email, webinars, SEO, paid ads) targeting CPAs, CFOs, Controllers, and business owners.
• Develop account-based marketing (ABM) strategies for high-value prospects.
• Partner with Sales leadership to align campaigns with revenue targets and track ROI.

Content & Thought Leadership

• Oversee the creation of case studies, whitepapers, blog posts, and webinars to establish the company as an industry expert.
• Drive LinkedIn campaigns targeting decision-makers in accounting, finance, and HR.
• Develop sales enablement materials for business development teams.

Analytics & Optimization

• Own marketing KPIs: lead volume, cost per lead, conversion rates, CAC vs. LTV.
• Use CRM and analytics platforms to track funnel performance and optimize campaigns.
• Provide monthly performance reports to leadership.

Qualifications

• 7+ years in B2B marketing, with at least 3 in a leadership role.
• Proven success generating leads for professional services or staffing/outsourcing companies.
• Strong expertise in LinkedIn campaigns, ABM, and content-driven lead generation.
• experience in B2B Marketing, Digital Marketing, and E-commerce.
• Experience managing budgets, teams, and agencies.
• Excellent strategic thinking, communication, and leadership skills.

What We Offer

• Competitive salary + performance incentives.
• Opportunity to build and scale B2B marketing for two fast-growing business lines.
• Direct collaboration with the founder and leadership team.
• Growth environment with autonomy to test and innovate.

Contact Us: ayesha.shahid@perkshr.com

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Work Location: In person