Head of Marketing, Truck Fall Prevention

The Mission

Every year, an estimated 2,500 workers fall from flatbed trucks. We’re hiring a full-stack B2B Marketing Manager to help us change that.

About TFP

Truck Fall Prevention (TFP) is an EHS company on a mission to eliminate falls from flatbed trucks. We design and deliver flexible, efficient, and customizable fall‑protection systems for trucking and heavy industry (and more). If you’re and experienced marketer energized by safety, impact, and building a brand new category, this role is for you.

Role Snapshot

· Self-starting, individual contributor (for now)

· Own end‑to‑end marketing: strategy ➝ execution ➝ analytics (360-degree marketer)

· Balance brand building with pipeline generation for a sales‑ and marketing-led business

· Hands‑on across all marketing programs, including events, content, automation (HubSpot or equivalent), some basic PR, paid/SEO, and web

· Brings an AI-first mindset to accelerate production, but balances with the real-world

· On‑site in Taylor, Michigan 4 days/week

What You’ll Do

· Event planning & execution: manage industry trade shows, on‑site demos, customer visits; end‑to‑end logistics, pre/during/post promotion, lead capture & follow‑up

· Design basics (you are not a designer, but you have an eye for design): build clean, on‑brand assets in tools like Canva (sell sheets, one‑pagers, social tiles, booth graphics)

· Implement marketing automation software (HubSpot or equivalent): lead scoring, routing; build multi‑step journeys, nurture tracks, and alerts

· Full‑funnel analytics: build a marketing funnel (Lead ➝ MQL ➝ SQL ➝ Opportunity ➝ Closed‑Won) with source & cost attribution in HubSpot (or similar)

· AI usage: demonstrate real use of AI to create and repurpose content, accelerate workflows, and run experiments (e.g., AI SDR pilots) responsibly

· Content & writing: craft crisp copy for web content, landing pages, emails, one‑pagers, case studies, PRs, and sales enablement material

· Paid search (PPC): plan, execute, and optimize campaigns; align keywords, ad copy, LPs, and conversion goals; track CPL, CAC, ROAS

· SEO (including LLM‑aware SEO): own technical & on‑page hygiene, structured data, content clusters, and LLM visibility

· Email & newsletters: develop and ship regular updates with measurable engagement; test cadences, subject lines, and CTAs

· Organic social: manage LinkedIn and Instagram; editorial calendar, creative, community engagement, and basic video/snippet creation

· Brand building: sharpen positioning, messaging, and proof; ensure visual and verbal consistency across all touchpoints

· Website: make basic WordPress (or similar) updates; maintain landing pages, forms, pixels, and analytics; coordinate bigger changes with vendors as needed

· Media & PR: conduct targeted outreach to trade publications; pitch storylines, coordinate interviews, and place bylines/case studies

· Photo & video: capture usable product/customer footage; produce short edits for web, social, and events

· Sales partnership: build programs with sales that create pipeline and help close business; provide enablement materials and SLAs for follow‑up

· Budget management: build marketing budget, plan, prioritize, and manage to your budget tied to outcomes, not activity

What You’ll Bring

· 5-10+ years in B2B marketing with hands‑on ownership across multiple channels (startup or small‑team experience a plus. Industrial marketing is also a plus)

· Proven ability to balance strategy with roll‑up‑your‑sleeves execution

· HubSpot (or equivalent) automation mastery: workflows, scoring, forms, CRM alignment.

· Demonstrated AI usage (content creation, workflows, analytics, experiments like AI SDRs)

· Strong writing chops: clear, concise, persuasive

· Competence in PPC/SEO and LLM‑aware content strategy

· Comfort with Canva and basic web edits (WordPress or modern CMS)

· Working knowledge of analytics/attribution and building a full‑funnel dashboard (Lead→MQL→SQL→Opp; source/cost/CPL/CAC)

· Experience coordinating events and vendor partners

· Soft skills: initiative, high energy, owner’s mindset, positive can‑do attitude; works independently and as a collaborative partner

· Mission‑driven: compelled to solve the problem of truck falls because lives are at stake.

Location & Schedule

· Location: Taylor, Michigan

· Work mode: On‑site 4 days/week (with the 5th day flexible)

What Success Looks Like

· 30 days: audit the current funnel, data, and messaging; publish a 90‑day plan; launch quick‑win campaigns

· 90 days: ship a refreshed web/LP flow, a working nurture, a monthly newsletter, PPC + SEO motion, and a basic full‑funnel dashboard

· 6–12 months: establish a reliable, repeatable pipeline program, measurable brand lift in our niche, and a repeatable event/content engine

Job Type: Full-time

Pay: From $84,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person