Head of Media

BOLT FARM is building America’s most iconic romantic luxury retreat brand: nature-immersed, high-experience, and emotionally transformative. Backed by 3,300+ five-star reviews, 1M+ followers, and features across Forbes, Travel + Leisure, and Netflix, we’re scaling from a high-performing flagship into a national portfolio. If you want to operate at the ground floor of a brand with real momentum, high standards, and a team obsessed with doing it right, this is your seat.

What You’ll Love About Working at BOLT FARM

• Build the media machine behind an iconic brand. This is not generic hospitality content. This is storytelling around romance, renewal, reconnection, and emotional transformation.

• Lead with real creative leverage. Founder-led content, property-led media, guest desire, and a deeply visual product already exist. Your job is to turn that into a compounding engine.

• Own the system, not just the posts. Strategy, cadence, standards, briefs, production, repurposing, reporting, and creative feedback loops all sit in your lane.

• Shape category authority. BOLT FARM is not marketing “beautiful cabins.” We are building a premium retreat brand people feel connected to before they ever arrive.

• Use AI to move faster and smarter. We want a media leader who sees AI as leverage for ideation, research, editing, repurposing, and workflow quality.

You Know You’re a Great Fit for This Role If…

You are a social-growth operator who understands taste, performance, and systems. You know how to build an audience, protect brand standards, and turn creative output into qualified demand.

You can lead founder-led content without flattening the founder’s voice. You can spot hooks, build repeatable formats, direct editors and videographers, and use real performance data to decide what deserves to scale.

The Core Mission

Build and lead BOLT FARM’s social-first media engine, with Instagram as the primary platform, so our content compounds attention, trust, category authority, and qualified demand over time.

Why This Role Matters

Media is one of the strongest levers for how the market understands BOLT FARM. The right content does more than show beautiful spaces. It creates desire, trust, emotional connection, and momentum.

This role is not a narrow production seat. It is a leadership role for someone who can build the operating system behind the content machine and make creative output more consistent, strategic, and commercially useful.

Key Responsibilities

• Own BOLT FARM’s organic media engine, with primary accountability for Instagram growth, content quality, publishing consistency, audience quality, and contribution to qualified demand

• Build and run the media operating system across ideation, briefing, production, review, publishing, repurposing, asset organization, and performance reporting

• Lead founder-led content strategy so founder voice, story, and perspective translate into platform-native content that earns attention and compounds trust

• Direct videography, editing, and outside creative support so all output ladders up to one clear strategy and premium standard

• Identify, test, and scale high-performing formats, hooks, series, and storytelling patterns using real performance signals

• Ensure content reinforces BOLT FARM’s premium positioning and emotional category authority, not generic hospitality messaging

• Build a repeatable cadence across reels, stories, launches, property content, repurposed content, and longer-form media including the BOLT podcast

• Partner with adjacent teams so media stays aligned with launches, brand priorities, and guest demand

• Use AI to improve speed, leverage, ideation, repurposing, and workflow quality across the function

What Success Looks Like

Instagram becomes sharper, more consistent, and more strategically useful.

Founder-led content feels native, compelling, and true to the brand.

The team has a clear rhythm for planning, production, publishing, repurposing, and reporting.

High-performing formats are identified faster and scaled more intentionally.

Media strengthens BOLT FARM’s authority as a romantic luxury retreat brand and contributes to qualified demand.

Minimum Requirements

• 5+ years of experience in organic social media, content strategy, creator-led media, brand content, or closely related digital media work

• Direct experience helping build or scale a brand audience to 3M+ followers

• Proven ownership of Instagram strategy and execution for a founder-led brand, premium consumer brand, hospitality brand, lifestyle brand, or another high-consideration category

• 2+ years of leadership experience with accountability for creative output, standards, deadlines, and results across internal teams, freelancers, agencies, or a mix of the three

• Experience building repeatable content systems across planning, production, publishing, repurposing, and performance review

• Experience using AI tools regularly to improve ideation, research, editing, repurposing, or workflow speed

• Must live within driving distance of Whitwell, Tennessee

Nice to Have

• Experience growing Instagram into a category-leading brand presence

• Experience in luxury hospitality, travel, wellness, or another emotionally driven premium brand

• Experience building a media team or media function from the ground up

• Experience developing podcast content, episodic storytelling, or premium long-form brand series

• Strong experience turning a single shoot day into a high-volume, high-quality multi-format content pipeline

Who Thrives Here

People who thrive here are creative, analytical, high-agency, and deeply allergic to average content. They understand that strong media is not random inspiration. It is taste plus system, story plus cadence, and creativity plus performance.

If you can build a social-first media engine that makes people feel BOLT FARM before they ever book, this is your seat.

Compensation Range: $150K - $180K