Head of Retail Marketing.MCG - Marketing and Communications Group

Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan

Design positioning, messaging architecture & marketing plans across Retail products & services offering

Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR

Plan & implement all segments & products / services overall digital marketing strategy

Forecast digital sales performance trends and increase acquisition numbers across markets & segments

Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs acquisition vs CPA

Analyze data and insights to optimize campaigns across all segments

Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers

Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.

Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers experience across all touchpoints

Oversee & manage marketing budget and scheduling expenditures.

Set a strong marketing team, processes & policies in new markets

Launch Retail offering in new Markets