Head of Sales & Marketing

Job Overview

A leading and rapidly growing food manufacturing company is looking for a high-impact Head of Sales & Marketing to aggressively drive revenue growth, market expansion, and brand dominance. This role demands a results-oriented leader who can scale sales across retail and distribution channels while ensuring flawless on-ground execution through regular branch visits.

The ideal candidate will have a strong FMCG background, a hands-on approach to retail operations, and a proven track record of delivering ambitious growth targets, strengthening market share, and building high-performing teams in a competitive environment.

Position Title:
Head of Sales & Marketing

Department:
Sales

Reports To:
CEO

Job Responsibilities:

• Develop and execute integrated marketing and sales strategies aligned with business objectives
• Identify new market opportunities, revenue streams, and customer segments
• Lead go-to-market strategies for new products, services, and territories
• Ensure alignment of brand positioning with overall commercial strategy
• Drive overall sales performance across B2B and B2C channels
• Strengthen distributor, retail, and institutional sales networks
• Optimize sales processes, forecasting, and pipeline management
• Establish and monitor sales targets, incentives, and performance structures
• Lead brand development, positioning, and communication strategies
• Oversee digital marketing, advertising, and customer acquisition campaigns
• Enhance brand awareness, engagement, and market presence
• Manage product marketing, packaging, and promotional strategies
• Conduct regular physical visits to branches to monitor execution of sales and marketing initiatives
• Ensure on-ground implementation of branding, merchandising, and promotional activities across all retail outlets
• Gain and apply hands-on retail experience to improve store performance, customer experience, and sales conversion
• Identify operational and customer experience gaps at branch level and implement corrective actions
• Work closely with branch teams to align sales targets with in-store realities and challenges
• Oversee pricing strategies to ensure competitiveness and profitability
• Monitor P&L, budgets, and revenue forecasts
• Improve margins through cost optimization and value-driven strategies
• Identify and mitigate commercial risks and market challenges
• Analyze market trends, competitor activities, and consumer behavior
• Develop customer retention and loyalty programs
• Strengthen customer experience and feedback mechanisms
• Build and lead high-performing sales and marketing teams
• Define clear KPIs and performance tracking systems
• Foster a culture of accountability, innovation, and collaboration
• Collaborate with operations, production, and R&D for product alignment
• Ensure smooth execution of product launches and campaigns
• Coordinate with finance for budgeting and performance tracking
• Develop dashboards and performance reports for management
• Ensure accurate forecasting and timely reporting
• Represent the company in industry forums, partnerships, and events
• Perform any other ad-hoc duties assigned by management to support the department’s objectives and overall business goals.

Job Specification

• Master’s degree in Marketing, Business Administration, or a related field
• 10–15 years of experience in sales and marketing, within FMCG or food manufacturing
• Proven track record of driving revenue growth and achieving aggressive sales targets
• Strong experience in managing retail, distribution, and channel sales networks
• Hands-on exposure to retail operations, including regular branch visits and in-store execution
• Expertise in brand management, marketing strategy, and campaign execution (ATL, BTL & digital)
• Strong commercial acumen with experience in pricing, margins, and profitability management
• Proficiency in sales forecasting, budgeting, and P&L management
• Data-driven approach with strong analytical and decision-making skills
• Proven ability to build, lead, and develop high-performing teams
• Excellent communication, leadership, and stakeholder management skills
• Ability to work cross-functionally in a fast-paced, target-driven environment
• Willingness to travel frequently for branch visits and market coverage

Pay: Rs330,000.00 - Rs400,000.00 per month

Application Question(s):

• What is your current salary & benefits?
• What is your expected salary & benefits?
• What is your notice period?

Work Location: In person