Head of TikTok Growth & Social Commerce

Head of TikTok Growth & Social Commerce

Department: Sales

Reports To: Director of eCommerce

Location: Hybrid —1-2x a week onsite in Howell, NJ

Job Type: Full-time | 9 AM – 5 PM

About Chai Vision

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories from fitness and wellness to home, pet care, and supplements. We’re scaling fast on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

Role Summary

We’re looking for a Head of TikTok Growth & Social Commerce to lead and monetize our TikTok presence. This role combines creative strategy with performance-driven execution — building a creator led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.

What You’ll Do

• Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.

• Build and scale a high-performing creator and influencer network.

• Launch and manage a scalable TikTok internship program producing 500+ videos/month.

• Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.

• Lead analytics and reporting on ROI, engagement, and creator performance.

• Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.

• Collaborate cross-functionally with Creative, Marketing, and Analytics teams.

Who You Are

• Experienced in creator marketing, influencer programs, or DTC brand growth.

• Deep understanding of TikTok trends, culture, and monetization strategies.

• Data-driven mindset with proven ability to scale performance campaigns.

• Strong communicator who builds trust with creators and internal teams.

• Hands-on, innovative, and thrives in fast-paced environments.

What Success Looks Like

• Significant TikTok follower growth within 12 months

• 15%+ engagement rate on content

• 3+ viral hashtags per quarter

• 300%+ ROI on TikTok campaigns

Tools You’ll Use

TikTok Shop Seller Center | TikTok Ads Manager | Meta Business Suite | Notion | Google Sheets | Euka | Trendspotting Tools