Head of TikTok Shop

About Muddy Mat

Muddy Mat is Catch Creation's flagship 9-figure pet products brand, beloved by dog lovers across America. Our chenille doormats solve a real problem for pet parents who love their dogs playing outside but hate the mess that comes with it. We've grown from a direct-response television brand into a multi-channel powerhouse with strong positions on Amazon (#8 in Pet Supplies with nearly 40,000 reviews), TikTok Shop (#2 pet brand by GMV), and expanding into major retail.

We're building something special here, a brand that resonates authentically with our customers while scaling aggressively through social commerce. This role is central to our next phase of growth.

About the Role

We're looking for an experienced Head of TikTok Shop to take full ownership of our TikTok Shop channel and drive it to the next level. This is not an entry-level position, we need someone who has already managed TikTok Shop at scale and can hit the ground running.

You will own the entire TikTok Shop ecosystem: creator/affiliate recruitment and management, content strategy, LIVE shopping coordination with our agency partner, shop optimization, and team leadership. You'll manage the relationship with our TikTok Shop agency while building and leading an internal team that drives organic growth through creator relationships and community building.

IMPORTANT: This role requires proven TikTok Shop management experience. We need someone who deeply understands TikTok Seller Center, affiliate commission structures, creator outreach workflows, content performance analytics, and the nuances of building a creator community that authentically represents our brand.

Key Responsibilities

Agency & Vendor Management

• Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization

• Review LIVE performance analytics and provide strategic direction to maximize GMV

• Coordinate product sample shipments, inventory availability, and promotional calendars with teams

• Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership

Creator & Affiliate Program Management

• Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships

• Develop tiered affiliate commission structures and incentive programs that drive sustainable growth

• Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management

• Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates

• Manage creator compliance, ensuring content aligns with brand guidelines and platform policies

Content Strategy & Creative Operations

• Oversee content creation workflows from ideation to publishing

• Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance

• Develop content briefs, style guides, and creative direction that resonates with our core customer

• Analyze content performance metrics to identify winning formats, hooks, and creator styles

• Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns

TikTok Shop Operations & Optimization

• Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring

• Monitor and resolve shop violations, policy issues, and account health concerns proactively

• Manage negative review responses and customer experience touchpoints within TikTok Shop

• Stay current on TikTok platform changes, algorithm updates, and emerging best practices

• Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales

Team Leadership & Development

• Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)

• Establish clear processes, SOPs, and performance metrics for team members

• Foster a culture of experimentation, data-driven decision making, and continuous improvement

• Report on channel performance to leadership with clear insights and strategic recommendations

Requirements

Must Have (Non-Negotiable)

• 2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV

• Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships

• Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics

• Experience managing and building creator/affiliate outreach teams

• Strong understanding of content performance metrics and what drives viral, shoppable content

• Experience working with agencies and holding external partners accountable

• Exceptional communication skills, you can rally creators, manage teams, and present to leadership

Strongly Preferred

• Experience with physical products, particularly pet products or home goods

• Background in direct-response marketing

• Experience with LIVE shopping production and optimization

• Familiarity with TikTok Ads and Spark Ads integration

• Experience in high-growth, entrepreneurial environments

• You actually use TikTok Shop as a consumer and understand the user experience

Who You Are

Ownership Mentality: You treat this channel like it's your own business. You don't wait to be told what to do, you identify opportunities, solve problems, and drive results.

Relationship Builder: You know that creator partnerships are built on trust and mutual benefit. You're equally comfortable nurturing a micro-influencer and negotiating with a top creator's manager.

Data-Driven: You make decisions based on metrics, not hunches. You can analyze a content performance report and immediately identify actionable insights.

Operationally Excellent: You love building systems. You create SOPs, establish workflows, and ensure nothing falls through the cracks at scale.

Adaptable: TikTok's platform changes constantly. You stay ahead of trends, adapt quickly, and see platform evolution as an opportunity.

Compensation & Benefits

Base Salary: $130,000 – $160,000 depending on experience

Performance Incentives: Monthly/Quarterly bonuses tied to channel growth milestones and team performance (structured incentive program, not commission-based)

Benefits Package:

• Comprehensive health, dental, and vision insurance

• 401(k) with company match

• Flexible PTO policy

• Office in Brickell, Miami (opening soon) with hybrid/remote flexibility

• Join a fast-growing 9-figure brand with significant market presence

Location: Remote position, Brickell, Miami preferred.

Note: This role requires demonstrated TikTok Shop management experience. Candidates without direct TikTok Shop experience will not be considered.